New on the shelves
Hybrids and mashups are trending in CPG innovation.
Post Holdings, Inc.
Post Holdings, Inc. is bringing its breakfast cereals into the ice cream aisle with the debut of Pebbles Light Ice Cream.
The Fruity Pebbles flavor features a fruity cereal milk light ice cream with rice cereal bits coated in colorful fruity flavors and a fruity swirl.
The Cocoa Pebbles variety is made with both chocolate and cereal milk light ice creams swirled together with chocolatey rice cereal pieces.
Both Pebbles Light Ice Cream offerings contain half the fat and one-third fewer calories than regular ice cream, according to Post. The treats contain 150 calories per two-third cup serving.
Set to hit shelves nationwide in February, Pebbles Light Ice Cream is available in a 48-oz container for $5.99. Additionally, the Fruity Pebbles flavor comes in a 14-oz container for $2.99.
The Coca-Cola Co.
Cola and coffee collide in the newest ready-to-drink (RTD) beverage to hit the United States from the Coca-Cola Co.
Coca-Cola with Coffee blends Coca-Cola soda with Brazilian coffee and comes in caramel, dark blend and vanilla varieties. Coca-Cola with Coffee Zero Sugar is available in dark blend and vanilla flavors.
Both beverages contain 69 mg of caffeine per 12-oz can, which compares to 34 mg in a can of regular Coca-Cola and Coca-Cola Zero Sugar, and 136 mg of caffeine in a 12-oz cup of coffee.
Bel Group
Bel Group’s The Laughing Cow brand has paired plant-based ingredients with cheese in its new line of cheese spreads.
The Laughing Cow Blends combine spreadable cheese with beans, chickpeas or lentils. Packaged in pre-portioned wedges, the spreads contain 2 grams of protein per serving and are available in three flavors: chickpea and cheese with herb, lentil and cheese with curry, and red bean and cheese with paprika.
The Laughing Cow Blends cheese spreads will be available in eight-wedge rounds for a suggested retail price of $3.29.
Shamrock Farms
Shamrock Farms Swirled is a chocolate milk that blends milk with cocoa, coconut cream and almonds. Available in chocolate coconut and chocolate almond coconut, the hybrid beverage contains nine essential nutrients and is free of artificial colors, sweeteners and growth hormones.
The chocolate coconut flavor contains 300 calories, 13 grams of protein, 31 grams of sugar and 12 grams of fat per 12-oz bottle, while the chocolate almond coconut variety contains 310 calories, 15 grams of protein, 32 grams of sugar and 13 grams of fat per bottle.
Shamrock Farms Swirled is available in 12-oz and 32-oz bottles.
Pladis Global
Pladis Global is expanding its Flipz brand with new Flipz Stuff’D and Flipz Bites, set to hit shelves in March.
Flipz Stuff’D are bite-size pretzel nuggets stuffed with creamy peanut butter and coated in milk chocolate. The snacks retail for $2.79 for a 3.5-oz bag and $3.49 for a 6-oz pouch.
Flipz Bites are clusters filled with caramel and salted pretzel balls coated in milk chocolate. Each 1.52-oz bar contains three clusters and retails for $1.09.
“As a brand, we are cheering on everyone knowing they are doing their best and we hope that Flipz can be an easy way for families to celebrate the small wins and share a moment of joy together,” said Carlos Canals, general manager for Pladis North America. “Our new products aim to break up basic snack routines and add a little fun and delight throughout the day.”
Kellogg Co.
The Kellogg Co.’s RXBAR brand is introducing RX A.M. Oats Packets in a new Cinnamon Spice flavor. Featuring 10 grams of protein and 5 grams of fiber per packet, the Cinnamon Spice oats are made with egg whites, almonds, dates, cinnamon and gluten-free oats.
“While our RX A.M. Oats Cups are great for taking on the go, we're always evolving to meet our fans' needs, and new RX A.M. Oats Packets are the perfect example,” said Julia Adams, director of marketing for RXBAR. “We know people are eating more breakfasts at home and cutting down trips to the grocery store, so we created this new format to allow for buying and storing in bulk without taking up too much valuable real estate in the pantry.”
The Hershey Co.
The Hershey Co. is thinking thin for its latest candy bar innovation: Kit Kat Thins. The snacks feature two crispy wafers covered in chocolate and are thinner than the standard Kit Kar bar, which has three layers of wafers. The treats are available in 3.4-oz bags for $2.39 and 7.2-oz bags for $3.89.
Beyond Better Foods
Beyond Better Foods is adding a new flavor to its portfolio of Enlightened ice cream pints. New Caramel Fudge Pretzel Light Ice Cream is a low-carb pint of vanilla ice cream with fudge covered pretzels and a salted caramel swirl. Each pint contains 400 calories, and each 2/3-cup serving contains 130 calories, 11 grams of sugar and 13 grams of net carbs. The ice cream retails for $4.99 to $5.99.
The Hain Celestial Group, Inc.
The Hain Celestial Group, Inc. is expanding its Celestial Seasonings line of Tea Well organic wellness teas with four new varieties. The beverages are Non-GMO Project verified and caffeine-free, and all but the Sleep variety are USDA certified organic.
The Sleep tea features a chamomile mint flavor and is made with melatonin, chamomile, spearmint, nettle, catnip, coconut oil and lemon balm.
The Mood Tonic tea features a lemon mint flavor and is made with lemongrass, spearmint, peppermint, eleuthero, licorice, ginseng, lemons and honey crystals.
The Gut Health tea features a cinnamon oat flavor and is made with fiber, cinnamon, oats, coconut milk, green banana flour, licorice, dried blueberries, coconut nectar, coconut oil and 500 million CFU probiotics.
The Laxative tea features a carob licorice flavor and is made with senna, licorice, chicory, fennel, ginger, psyllium, carob, cinnamon, honey crystals and star anise.
“Beyond the mental health benefits of sipping a warm cup of tea, many consumers choose tea for its health benefits,” said Tim Collins, vice president and general manager at Celestial Seasonings. “We want to make sure we are delivering on this promise with products that go above and beyond in providing the benefits you'd find in your typical cup of tea.”
Siete Family Foods
Siete Family Foods is introducing Grain Free Churro Strips, made with cassava masa, avocado oil, coconut sugar, cinnamon and vanilla bean powder. The snack is paleo, vegan, gluten-free and Non-GMO Project verified. Siete Grain Free Churro Strips retail for $5.99 per 5-oz bag in Sprouts and Whole Foods Market stores nationwide.
That’s It
New from That’s It are Vegan Dark Chocolate Truffles. Featuring 100% organic dark chocolate made from 64% fair trade-certified cacao, the truffles contain 22 to 33 calories and four ingredients each. Flavors include Dark Chocolate Date, Dark Chocolate Fig, Dark Chocolate Banana, and Dark Chocolate Raisin.
Catalina Crunch
Catalina Crunch is growing its keto snack offerings with three new flavors of Keto-Friendly Sandwich Cookies: vanilla crème, peanut butter and chocolate mint. The new varieties join the original chocolate vanilla. Featuring a blend of pea protein and prebiotic fiber from plants, the cookies contain 4 grams of protein, 3 grams of fiber, 5 grams of net carbs and 1 gram of sugar per cookie.
“I created Catalina Crunch when I was diagnosed with type 1 diabetes and had to give up some of my favorite foods,” said Krishna Kaliannan, founder and chief executive officer of Catalina Crunch. “When I couldn’t find satisfying alternatives, I made my own. Our goal is to make crave-worthy foods that aren’t loaded with sugar and empty carbs; we are thrilled to expand our line of Keto-Friendly Sandwich Cookies and offer a better-for-you, cleaner cookie option packed with plant protein and fiber. I hope that with this launch, we inspire and invite more people to make conscious decisions about their snacking habits.”
Rich Products Corp.
New from Rich Products Corp., Farm Rich Sweet Onion Petals with Aussie-Style Dipping Sauce are individual onion pieces coated in a crispy panko breading packaged with a 3-oz Aussie-style dipping sauce. The appetizer is priced around $6.99 for a 15-oz carton, which contains about 24 pieces. Each serving contains 220 calories with no trans fat or cholesterol.
“Shoppers have come to expect a variety of creative, easy and wholesome snacks from Farm Rich,” said Ciera Womack, director of marketing at Farm Rich. “With more snacking from home right now, these Sweet Onion Petals give consumers the restaurant flavor they crave but made in the comforts of their own kitchens. Plus, they're a fun new appetizer for game day.”
Longève
Longève is launching Plant-Based Protein Crumbles and Breadless Crumbs developed with flexitarians in mind.
The Plant-Based Protein Crumbles are made from pea protein and are designed to be reconstituted in hot water for five minutes. The crumbles provide 20 grams of protein per serving and come in three varieties: unseasoned, zesty taco and masala curry.
The Breadless Crumbles are made from 100% pea protein, are gluten-free and contain 7 grams of protein per serving. The crumbs come in plain and panko varieties.
“All of our products are clean label and made with minimal ingredients and no additives,” said Douglas Katner, chief executive officer and founder of Longève. “We use 100% sustainable pea protein as the sole ingredient in our Plant-based Protein Crumbles and Plant-Based Breadless Crumbs, and we're extremely proud of the fact that they're Non-GMO Project verified, certified gluten-free, NSF-certified plant-based and soy-free. That makes them one of the cleanest meat replacements on the market.”
Jeni’s Splendid Ice Creams
Jeni’s Splendid Ice Creams is bringing an unexpected flavor to the ice cream aisle: everything bagel. Jeni’s new Everything Bagel Ice Cream features a cream cheese ice cream base with buttery streusel, sesame seeds, poppy seeds, onions and garlic swirled throughout.
The Safe + Fair Food Co.
The Safe + Fair Food Co. is adding a dill pickle flavor to its Seasoned Popcorn line. Containing 43 calories per cup, the popcorn is non-GMO, gluten-free, vegan and made with 100% whole grain popcorn. A 7.5-oz bag retails for $5.
“Popcorn has long been favored as a healthy snacking option, and we're so excited to share Safe + Fair's new Seasoned Popcorn with our customers,” said Will Holsworth, chief executive officer of The Safe + Fair Food Co. “We're always creating delicious and exciting new flavors, and we know dill pickle will hit the spot with all snack fans.”
Lactalis
Stonyfield Organic, a subsidiary of Lactalis, is adding to its lineup two new organic, shelf-stable, lactose-free and single-serve milk offerings. The ready-to-drink, 8-oz bottles come in two options: 2% Reduced Fat Chocolate Milk and 2% Reduced Fat Plain Milk. Both beverages are USDA certified organic, made with milk from pasture-raised cows and provide 8 grams of protein and nine essential nutrients.
Z Natural Foods
New from Z Natural Foods is Mocha Mushroom Whey Protein, featuring a blend of grass-fed whey isolate, MCT oil, 100% cacao chocolate, Colombian dark roast coffee, lion’s mane mushroom extract and cordyceps mushroom extract. Containing 20 grams of protein per serving, the protein is available in 1-lb bags for $19.99 and 5-lb bags for $74.99.
“The whey protein alone provides a long list of extraordinary health benefits, but with the incredibly healthy lion's mane and cordyceps mushrooms, no other coffee mushroom drink comes close to this powerful superfood for cellular growth, repair and antioxidant density,” said Jon Parker, director of nutrition science for Z Natural Foods. “It's almost like drinking silk chocolate. We added the MCT oil because it won't spike sugar levels and gives the mocha a creamy, smooth texture. And with no added gums, fillers and no so-called 'natural flavors' hiding bad ingredients, each drink is tasty and nutritious.”
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