Consumer demand for beverages with less sugar spurs outpouring of new products in the category.
Ocean Spray Cranberries, Inc. is expanding into a new category of sparkling beverages with the launch of Wave, a line of naturally caffeinated sparkling waters made with fruit juice. Developed exclusively for Walmart, the drink is available in strawberry-lemon, mango-passionfruit, mandarin-blackberry and cranberry-pineapple flavors, each containing 50 mg of caffeine derived from black tea. The sparkling waters contain no added sugars and are free from artificial flavors, preservatives and sweeteners.
Ocean Spray Wave is available online and at Walmart with a suggested retail price of $4.98 per 8-pack.
Serafina is 7-Eleven’s new sparkling water store brand. The product is available in three varieties, original, organic lime and organic lemon ginger, comes in 16.9-oz bottles and has a suggested retail price of $1.79.
“Customer demand for sparkling and premium water continues to rise, and as the ultimate beverage destination, 7-Eleven continues to innovate in the category,” said Jack Stout, senior vice president of merchandising and logistics at 7-Eleven. “Serafina will join Skýra, our super premium Icelandic spring water, to provide 7-Eleven customers with exclusive top-shelf water selections, whether they prefer still or sparkling. We are confident that these products will exceed customers’ expectations in both quality and value.”
PepsiCo, Inc. in February expanded its Bubly line of sparkling water with caffeinated varieties. Featuring 35 mg of caffeine per 12-oz can, Bubly Bounce is available in five flavors, including mango passion fruit, triple berry, blood orange grapefruit, citrus cherry and blueberry pomegranate. The beverages contain no calories, sweeteners or artificial flavors.
Bubly Bounce may be found online and at all major retailers nationwide in 16-oz single-serve cans and 24-packs of 12-oz cans.
Sapsucker plans to bring its brand of organic, sparkling tree water to the United States this year.
Sapsucker is sustainably harvested from maple trees in Ontario and Quebec and packaged in aluminum cans. Current flavors include original, lemon and lime. The beverage’s subtle natural sweetness places it somewhere between sparkling water and a sugary soft drink.
“A lot of tree and maple waters are flat, but what we’ve found is when you lightly carbonate it, it just becomes an extremely refreshing soda alternative,” said Ryan Klein, chief operating officer of Sapsucker’s parent company, Lower Valley Beverage Co. “It only has 7 grams of sugar and 35 calories. It checks the boxes for the health conscious, but it still has that bit of sweetness that we all crave and look for.”