An outpouring of new products and menu items are made with the plant-based milk alternative.
Baskin-Robbins’ new May Flavor of the Month is Non-Dairy Strawberry Streusel, a new oat milk-based frozen dessert. The vegan-friendly offering features cinnamon granola and streusel swirled with a strawberry ribbon in an oat milk base.
“We’re a brand that’s all about creating new flavor experiences, and with so many people living plant-based or flexitarian lifestyles today, we couldn’t be more excited to launch our new oat milk-based option,” said Shannon Blakely, vice president of marketing and culinary for Baskin-Robbins. “We’re so passionate about this new base and Flavor of the Month as it’s not just an evolution of our offerings, but a sign of our passion and commitment to creating what’s ‘next’ in frozen desserts.”
Baskin-Robbins plans to release additional oat milk-based flavors later this year, the company said.
My/Mochi Ice Cream is going vegan with its new line of My/Mochi Oat Milk Frozen Desserts, which debuted in April.
Non-dairy and gluten-free, the treats feature oat milk frozen dessert wrapped in sweet rice mochi dough and come in five flavors: salted caramel, chocolate, strawberry, vanilla and Neapolitan. Each mochi bite contains 100 calories.
“Oat milk continues to grow in popularity, overtaking soy to become one of the most popular plant-based dairy options,” said Craig Berger, chief executive officer of My/Mochi Ice Cream. “My/Mochi Oat Milk Frozen Dessert reinforces our commitment to revolutionizing the world of snacking with oat milk ranking high on protein and fiber while being allergy-friendly. We are constantly looking to mesmerize mouths, and we couldn't be more excited to announce this updated offering that all can enjoy.”
In April, the Coca-Cola Co. grew its portfolio of plant-based dairy alternatives under the Simply brand with new Simply Oat.
Lactose-free, vegan, gluten-free and non-GMO, the oat milk offerings are made with oat extract, oat flour, filtered water, cane sugar, natural flavors and salt. Varieties include original, vanilla and creamy.
The original variety contains 80 calories, 4 grams of sugar and 2 grams of protein per 8-oz serving.
The vanilla variety features the addition of vanilla extract and contains 80 calories, 7 grams of sugar and 1 gram of protein per serving.
The creamy variety includes sunflower oil and is designed for use in coffee beverages as it has a “rich texture that foams well,” according to the company. Each serving contains 110 calories, 4 grams of sugar and 2 grams of protein.
Starbucks teamed with Oatly in March to launch Oatly oat milk in its restaurants nationwide. The plant-based milk alternative stars in the new Iced Brown Sugar Oatmilk Shaken Espresso, which combines Starbucks Blonde Espresso, brown sugar and espresso topped with Oatly oat milk and ice, as well as the Honey Oatmilk Latte, which is receiving a national rollout following its regional introduction in spring 2020. The drink, available hot or iced, blends Oatly oat milk and Starbucks Blonde Espresso with honey and a toasted honey topping.
“We’re pleased to bring Oatly oat milk to Starbucks stores nationwide in the US — something our customers have asked for as they increasingly seek a variety of plant-based choices,” said Luigi Bonini, senior vice president of global product innovation at Starbucks. “When selecting an oat milk, we looked for a high-quality ingredient that is not only delicious, but also complements our coffees and inspires new handcrafted beverages like the Iced Brown Sugar Oatmilk Shaken Espresso and Honey Oatmilk Latte. Oatly’s oat milk has a smooth and velvety texture, foams beautifully, and pairs perfectly in our light and dark roast coffees, opening up new possibilities for beverage innovation at Starbucks.”
Yogurtland in March began serving limited-edition Plant-Based Cinnamon Oatmeal Cookie Frozen Yogurt, the brand’s first oat milk offering. The flavor is vegan and gluten-free and boasts the flavor profile of a baked oatmeal cookie, according to the company.
“As we continue to look at flavor trends and sustain our momentum within the plant-based category, oat milk is something we are proud to add into our menu mix,” said Brittany Knollmiller, Yogurtland's senior marketing manager. “It's our anniversary year and we are excited to introduce more innovative flavors that everyone can enjoy to stores nationwide.”
Halsa in February expanded its line of dairy-free yogurts made with oat milk with the addition of a 24-oz zero sugar variety. The line extension has 90 calories per serving and may be used as a base for smoothies, dips, sauces, salad dressings and other plant-based recipes, according to the company.
The product is vegan, certified organic and contains prebiotics and probiotics. With a manufacturing process that does not include food additives or chemicals, Halsa is marketing the new variety as a clean label option.
“This simple oat yogurt has no naturally occurring sugar and no added sugar,” said Helena Lumme, co-founder. “It's a great way to get your daily pre- and probiotics without adding any sugar to your diet. And the whole grain oats are an ideal vehicle for gut-loving probiotics to fully benefit your body.”
In January, Chobani, LLC launched Chobani Coffee ready-to-drink coffees, including a Cold Brew with Oatmilk variety. Made with single-origin cold brew mixed with Chobani oat milk, Chobani Cold Brew with Oatmilk contains the caffeine equivalent to a standard cup of coffee, about 85 mg of caffeine per serving. The beverage is made with gluten-free oats and contains 110 calories, 2 grams of protein and 7 grams of sugar per serving.
“Nutrient dense Greek yogurt and coffee have long been a perfect pair, fueling our lives throughout the day,” said Peter McGuinness, president and chief operating officer of Chobani. “Chobani Coffee is crafted from single origin 100% Arabica beans, geared for the passionate coffee drinker looking for cold-press brews who love the added taste of creamers made oat milk.”
In January, HP Hood LLC rang in 2021 with seven new Planet Oat products that hit shelves on New Year’s Day.
Following the debut of Planet Oat Frozen Desserts last spring, the company expanded its reach in the frozen aisle with two new flavors: mint fudge swirl and chocolate chip cookie dough. The dairy-free desserts add to a lineup that includes vanilla, chocolate, coffee fudge swirl, blueberry oat crumble, cookies and crème and chocolate peanut butter varieties.
HP Hood expanded its Planet Oat Oatmilk Coffee Creamers line with three new flavors: French vanilla, caramel and coffee cake. The creamers are free from dairy, lactose, soy, peanuts and tree nuts.
The company also launched Planet Oat Unsweetened Oatmilk in original and vanilla flavors. The beverages are sugar-free and contain 45 calories per serving.
“We have something for every palate, diet and lifestyle, especially with our newest offerings, including Unsweetened Oatmilk and Oatmilk Coffee Creamer products,” said Sarah Barow, director of communications at HP Hood. “For those looking to participate in Veganuary, Planet Oat’s new oatmilk creamers are the perfect start to your morning — they are plant-based and dairy-free without sacrificing quality or flavor, so you can stick to your regular routine with just one simple and delicious swap. And if you are looking for something sweet, Planet Oat Frozen Desserts have got you covered there, too.”
Endangered Species Chocolate (ESC) in January combined its dark chocolate with oat milk to create a collection of lower sugar, non-dairy 75% dark chocolate bars plus new Oat Milk + 75% Dark Chocolate Premium Baking Chips.
The bars include Oat Milk Coconut & Almonds + Dark Chocolate, Oat Milk Mixed Berries + Dark Chocolate, and Oat Milk Sea Salt + Dark Chocolate.
“Consumers were telling us they wanted the best of both worlds: a smooth, lower sugar chocolate with the benefits of a higher cocoa percentage and incredible taste,” said Whitney Bembenick, director of marketing and innovation for ESC. “Because we only use simple ingredients, no bulking agents or sugar substitutes like stevia — oat milk was the perfect solution to give our dark chocolate lovers the taste profile they expect and the health benefits they want.”
In January, Nestle SA added three new plant-based creamers made with oat milk to its Coffee Matte Natural Bliss lineup.
The Natural Bliss Plant-Based Vanilla Flavored Creamer with Prebiotic Fiber blends oat milk and almond milk plus Madagascar vanilla. Each 4-tablespoon serving contains 3 grams of fiber.
The Natural Bliss Plant-Based Sweet Almond Flavored Creamer with Protein & MCT Oil combines a sweet almond flavor with a blend of oat milk and almond milk. Each 4-tablespoon serving contains 5 grams of protein.
The Natural Bliss Brown Sugar Oat Milk Creamer features notes of brown sugar, oat and maple.
Elmhurst 1925 in September 2020 introduced Elmhurst Creamery New Fashioned Soft-Serve Ice Cream Mix.
Made from Elmhurst oat milk, the dairy-free mix is produced through a HydroRelease method, which uses water to separate the components of a nut, grain or seed before reassembling them as a blended beverage or mix. Available in chocolate and vanilla flavors, the mixes are gluten-free, Non-GMO Project verified, kosher and certified vegan. Consumers may use the mix by refrigerating, shaking and pouring into a home ice cream maker.
“Think nostalgic, old fashioned ice cream with a new fashioned dairy-free, vegan twist,” said Heba Mahmoud, vice president of marketing at Elmhurst. “As we spend more time at home, we wanted to deliver a product that families can make together, while creating lasting memories at the same time. We use our signature oat milk, which is made with just three simple ingredients — water, oats and a pinch of salt — to guarantee a clean, shelf-stable mix you can trust. After one bite, you’re sure to feel like a kid again.”
Food and beverage formulators zero in on immune health.
Chicken is featured in recent launches.