Company has launched almost 30 new products this year.
General Mills is homing in on immunity with its newest yogurt, Yoplait Power. Featuring fruit and chia seeds, the low-fat yogurt combines zinc with vitamins D, A, C and E and is designed to help support the immune system. The single-serve cups are sweetened with cane sugar, colored with fruits and vegetables and contain 140 calories, 10 grams of protein and 16 to 17 grams of sugar per 5.3-oz cup.
The strawberry with acai and chia variety is made with strawberries, blackberry puree, acai puree and chia seeds and is colored with carrot juice.
The blueberry with blackcurrant and chia yogurt contains blueberries, blackberry puree, black currant juice and chia seeds and is colored with black carrot juice.
The cherry with pomegranate and chia flavor features cherries, blackberry puree, pomegranate juice and chia seeds and is colored with carrot and blueberry juice.
The mango with orange and chia offering blends orange pulp, mango puree and chia seeds and is colored with apple and carrot juice.
General Mills is introducing Good Measure, a new brand of snacks aimed at consumers who are concerned about how food interacts with their blood sugar, including those with diabetes and prediabetes. Good Measure is launching with two products — Creamy Nut Butter Bars and Crunchy Almond Crisps — both sweetened with allulose.
The bars feature a blend of nuts, nut butters, seeds and either dark chocolate or blueberries and come in blueberry almond, peanut dark chocolate and almond dark chocolate varieties.
The blueberry almond bars blend almond, almond butter, sunflower seeds, dried blueberries and pumpkin seeds. Each 40-gram bar contains 210 calories, 7 grams of protein, 5 grams of net carbs, 4 grams of fiber and 3 grams of sugar.
The peanut dark chocolate bars combine roasted peanuts, peanut butter, sunflower seeds and semisweet chocolate and contain 210 calories, 8 grams of protein, 4 grams of net carbs, 4 grams of fiber and 2 grams of sugar per bar.
The almond dark chocolate bars are made with almonds, almond butter, sunflower seeds, pumpkin seeds and semisweet chocolate. Each bar contains 220 calories, 8 grams of protein, 4 grams of net carbs, 4 grams of fiber and 2 grams of sugar.
Good Measure Almond Crisps come in sriracha and cheddar flavors and are made with almonds, milk protein, buttermilk, cheese and almond flour.
The sriracha snacks features Parmesan cheese and are seasoned with garlic, cayenne pepper, paprika, onion, red pepper, black pepper, salt, cumin and oregano. Each 28-gram serving contains 140 calories, 8 grams of protein, 3 grams of net carbs, 2 grams of fiber and 2 grams of sugar.
The cheddar crisps feature Parmesan and cheddar cheeses and are seasoned with salt. Each 28-gram serving contains 130 calories, 9 grams of protein, 3 grams of net carbs, 1 gram of fiber and 3 grams of sugar.
In June, General Mills debuted Soft-Baked Muffin Bars, featuring 8 grams of whole grains. The bars are made with whole grain wheat flour, chicory root, nonfat milk and egg whites and contain 150 to 160 calories, 7 to 9 grams of sugar, 4 grams of fiber and 2 grams of protein.
The apple cinnamon flavor features dried apples, brown sugar, cinnamon and molasses; the blueberry bars are made with dried blueberries and natural flavors; and the lemon poppy seed variety contains poppy seeds and natural flavors.
General Mills transformed two of its breakfast cereals into treat bars in June with the debut of Trix and Cocoa Puffs Cereal Treat Bars. Each bar contains 100 calories and 9 grams of sugar.
The Trix Cereal Treat Bars features Trix cereal pieces and crisp rice dipped in white confectionery coating and drizzled with more confectionery.
The Cocoa Puffs Cereal Treat Bars are made with Cocoa Puffs cereal pieces and chocolate flavored crisp rice dipped in chocolate and drizzled with more chocolate.
In June, General Mills’ Larabar brand added Fudge Brownies to its lineup. The gluten-free, vegan treats are Non-GMO Project verified, formulated with hemp seed and made with fair trade certified semisweet chocolate chips and cocoa powder. Each brownie contains 200 calories, 18 grams of sugar, 9 grams of fat and 4 grams of protein.
The chocolate sea salt flavor features dates, cashews, hemp seeds, sea salt, vanilla extract, cocoa powder and semisweet chocolate chips.
The chocolate raspberry variety is made with dates, cashews, hemp seeds, sea salt, raspberries, raspberry extract, semisweet chocolate chips and cocoa powder.
In June, General Mills brought one of its breakfast cereal brands and one of its baking product brands together with new Pillsbury Cinnamon Toast Crunch Cinnamon Rolls and Cinnamon Toast Crunch Cookie Dough.
The cinnamon rolls feature pre-made dough with Cinnamon Toast Crunch flavor and vanilla icing. Each can makes eight cinnamon rolls.
The cookie dough is sugar cookie dough with Cinnamon Toast Crunch Cinnadust mixed in. Each package makes 12 big cookies.
In May, General Mills took four of its popular Big G ready-to-eat cereals to the oatmeal category with the launch of Big G Instant Oatmeals in Lucky Charms, Cinnamon Toast Crunch, Trix and Cocoa Puffs varieties.
Each oatmeal comes with a special topping: The Lucky Charms vanilla-flavored oatmeal will include marshmallows; the Cinnamon Toast Crunch cinnamon oatmeal will include a Cinnadust topping; the Trix fruit-flavored oatmeal will come with a colorful crunchy topping; and the Cocoa Puffs chocolate-flavored oatmeal will include a chocolate-flavored crunchy topping.
In April, General Mills pumped up the protein in its yogurt portfolio with new Ratio Protein. Made with ultrafiltered nonfat milk and whey protein, the dairy-based snack contains 25 grams of protein and 3 grams of sugar per serving. Ratio Protein yogurt is packaged in single-serve cups and is available in five flavors, including strawberry, vanilla, blueberry, coconut and Key lime. Each cup contains 170 calories, 7 grams of net carbs and 4 grams of fat.
In March, General Mills moved the Pillsbury brand into the cookie aisle for the first time with a new line of ready-to-eat Soft Baked Cookies.
Made with a blend of butter and shortening for a soft texture, the treats come in four homemade-inspired flavors: chocolate chip, confetti, sugar with drizzled icing, and peanut butter with chocolatey drizzle.
The chocolate chip cookies contain 140 calories and 12 grams of sugar per two-cookie serving, the confetti cookies contain 130 calories and 11 grams of sugar, the sugar with drizzled icing cookies contain 140 calories and 12 grams of sugar, and the peanut butter with chocolatey drizzle cookies contain 150 calories and 14 grams of sugar per serving.
Epic, a subsidiary of General Mills, in March launched its first bar made from beef raised using practices to reduce carbon emissions.
The Epic Beef Barbacoa-Inspired Bar is the first bar to bear the Savory Institute’s Land to Market Ecological Outcome Verifications (EOV) Seal, which illustrates the product was made using regenerative farming practices that improve soil health, biodiversity and ecosystem functions. The beef used to make the new bar is sourced from White Oak Pastures, which offsets 80% of its greenhouse gas emissions through regenerating soil practices.
The gluten-free meat snack contains 11 grams of protein and 4 grams of total carbs per serving.
“At Epic, it is our mission to improve the current agricultural system,” said Steve Rosenzweig, PhD, senior soil scientist at General Mills. “Epic’s new EOV Beef Barbacoa-Inspired Bar demonstrates General Mills’ pledge to drive positive change in our food system and ensure a sustainable future.”
In January, General Mills expanded its portfolio of Nature Valley bars with new dual-textured Nature Valley Protein Crunch bars.
Providing 10 grams of protein each, the bars pair creamy and crunchy textures with ingredients such as whole grain oats, peanut butter, nuts, soy protein and whey protein. The protein bars are available in peanut butter and chocolate peanut butter varieties.
The bars contain 200 calories, 2 grams of fiber, 11 grams of fat and 7 to 8 grams of sugar.
Recent menu additions focus on relaunches of fan favorites.
Seasonal launches lean into sweet and spiced flavors.