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Jan
2022
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Clif Bar’s mountain of innovation
New products include cereal, snack clusters and brownies.
Clif Bar Duos
Clif Bar & Co. is debuting Duos, a new line of bars that combine two of the brand’s most popular flavors into one energy bar. Each bar contains 180 to 190 calories, 11 grams of sugar, 6 to 7 grams of protein and 2 grams of fiber.
The Chocolate Brownie + Crunchy Peanut Butter Duos bar is made with rolled oats, soy protein, roasted soybeans, rice flour, peanut butter, peanut flour, oat fiber, soy flour, cane sugar and Rainforest Alliance certified cocoa, unsweetened chocolate and cocoa butter.
The Chocolate Brownie + White Chocolate Macadamia Nut flavor is made with rolled oats, soy protein, roasted soybeans, rice flour, macadamia nuts, soy flour, cane sugar, oat fiber and Rainforest Alliance certified cocoa, unsweetened chocolate and cocoa butter.
The Cool Mint Chocolate + Chocolate Chip variety is made with rolled oats, soy protein, roasted soybeans, rice flour, cane sugar, soy flour, oat fiber, rice starch, green tea extract and Rainforest Alliance certified cocoa, unsweetened chocolate and cocoa butter.
Clif Pop’n Crunch
Clif Pop’n Crunch is a new line of crispy, poppable snack clusters made with almonds, roasted soybeans, wild rice, millet, cane sugar, quinoa, almond butter, chia seeds, pea protein, sorghum, brown rice and rice flour. Each 10-cluster serving contains 150 calories, 5 grams of protein, 3 to 4 grams of sugar and 3 grams of fiber.
The barbecue flavor is flavored with onion, paprika, tomato, garlic, honey, spices and natural smoke flavor.
The White Cheddar Cheese Pop’n Crunch adds oat flour and is seasoned with white cheddar cheese, onion and garlic.
LUNA Keto Brownie Bites
Clif Bar’s Luna brand is catering to keto consumers with a new line of Luna Keto Brownie Bites. The treats are made with cassava fiber, almond flour, dates, soy protein, soy flour, sugar-free chocolate chips, almonds, almond butter and coconut oil. The brownies are sweetened with stevia and erythritol and feature Rainforest Alliance certified cocoa, cocoa butter and unsweetened chocolate. Each brownie, which consists of four brownie bites, contains 140 to 150 calories, 11 grams of fiber, 6 grams of protein, 6 grams of net carbs and 4 grams of sugar.
The Chocolate Mint flavor features natural flavors, the Chocolate Peanut Butter brownie bites add organic peanuts and organic peanut butter to the mix, and the Walnut Fudge variety is made with organic almond butter and walnuts.
Clif Cereal
Clif Bar is taking on the ready-to-eat cereal category with a new line of breakfast cereal. Clif Cereal includes organic multigrain flakes made with whole hard red winter wheat, wheat bran, quinoa and sorghum. Sweetened with cane sugar, the cereal also features organic rolled oats, organic cassava fiber, pea protein, organic rice flour, organic oat flour, pumpkin seeds and organic milled flaxseed. Each ¾-cup serving contains 240 to 250 calories, 7 to 8 grams of protein, 7 to 8 grams of fiber and 6 to 7 grams of sugar.
The Blueberry & Almond Butter cereal features organic almonds, dried blueberries and almond butter.
The Chocolate & Peanut Butter variety contains peanuts, peanut flour and peanut butter plus Rainforest Alliance certified cocoa and unsweetened chocolate.
The Apple Cinnamon & Almond Butter flavor features organic almonds, dried apples, almond butter, almond meal and organic cinnamon.
The Peanut Butter & Honey cereal is made with peanuts, peanut flour, peanut butter and organic wildflower honey.
Clif Bar Thins
Clif Bar is slimming down with the introduction of Clif Bar Thins, thin and crispy snack bars that contain 100 calories, 5 grams of sugar, 2 grams of protein and 1 gram of fiber per two-bar pack.
The Chocolate Peanut Brownie bars are made with rolled oats, brown rice flour, cane sugar, peanuts, oat flour, cocoa, oat fiber, unsweetened chocolate and cocoa butter.
The Chocolate Chip Clif Bar Thins are made with rolled oats, brown rice flour, cane sugar, oat flour, unsweetened chocolate, oat fiber, roasted soybeans, cocoa butter and cinnamon.
The White Chocolate Macadamia Nut flavor features rolled oats, brown rice flour, cane sugar, oat flour, macadamia nuts, oat fiber, cocoa butter, soy flour and sea salt.
Clif Chocolate Chip & Peanut Butter Nut Butter Bar
Clif Bar has expanded its Nut Butter Bar lineup with a new flavor: Chocolate Chip & Peanut Butter. Certified USDA organic, the bar is made with peanut butter, oat flour, rolled oats, pea protein, peanut flour, peanuts, unsweetened chocolate, rice flour, and cocoa butter and is sweetened with cane sugar and date paste. Each bar contains 230 calories, 11 grams of sugar and 7 grams of protein.
Clif Kid Cinnamon Roll ZBar
Clif Bar is expanding its portfolio of Clif Kid ZBar snack bars for children with a new cinnamon roll flavor. Certified USDA organic and non-GMO, the bars are made with rolled oats, oat flour, oat fiber, fig paste, cocoa butter, cane sugar, cinnamon and soy flour. Each bar contains 140 calories, 12 grams of whole grains, 10 grams of sugar, 2 grams of protein and 2 grams of fiber.
Clif Builders Protein Minis
Clif Bar is downsizing its Builders bars with new Clif Builders Protein Minis protein bars. The gluten-free bars contain 140 calories, 10 grams of plant-based protein, 9 grams of sugar and 1 gram of fiber each.
The chocolate mint bars are made with soy protein, cane sugar, soy flour, rice flour, chicory fiber, roasted soybeans, natural flavors and Rainforest Alliance certified cocoa and unsweetened chocolate.
The chocolate peanut butter bars are made with soy protein, cane sugar, soy flour, rice flour, chicory fiber, peanuts, peanut butter, sea salt and Rainforest Alliance certified cocoa and cocoa butter.
Clif Kid ZBar Protein Cinnamon Crunch
Clif Bar’s new Clif Kid ZBar Protein Cinnamon Crunch snack bars for children are made with brown rice flour, whey protein, rolled oats, cane sugar, oat flour, chicory fiber, rice flour, pea protein, soy flour, cinnamon and cocoa butter. Each gluten-free bar contains 130 calories, 9 grams of sugar, 5 grams of protein and 2 grams of fiber.
Luna Chocolate Peppermint Stick Minis
Clif Bar & Co.’s Luna brand is introducing Luna Chocolate Peppermint Stick Minis. Snack-size and gluten-free, the bars feature chocolate rolled oats dipped in peppermint. The mini bars are made with soy protein, rice flour, cocoa, rolled oats, roasted soybeans, soy flour, cane sugar, chicory fiber and unsweetened chocolate. The bars feature color from beet juice concentrate and contain 90 calories, 4 grams of sugar, 3 grams of protein and 1 gram of fiber per bar.
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