We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
FBN_Logo_BW_2017
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Free Newsletter Sign-up
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Subscribe Now
  • Companies
    • Food Entrepreneur
    • Food Manufacturers
    • Food Service
    • Retailers
    • Suppliers
  • Trends
    • Clean Label
    • E-commerce
    • Free-from
    • Health and Wellness
    • Protein
  • Product Development
    • Ingredient Applications
    • Ingredient Markets
  • Advertising
    • Classifieds
    • Media Guide - FBN
    • Media Guide - Food Entrepreneur
    • Media Guide - IBIE 2022
    • Reprints
  • Subscribe
    • Magazines
    • Newsletters
  • More
    • Digital Editions
    • E-Zines
    • Newsletter Archives
    • Trends Seminar
    • Purchasing Seminar
    • Slideshows
    • Store
    • Videos
    • Webinars
      • Active
      • Archives
    • White Papers
Home » Multimedia » Slideshows » Standout brands at Expo East

Standout brands at Expo East

The team at Startup CPG identified the most innovative products at the trade show.

Asarasi Sparkling Tree Water

Asarasi Sparkling Tree Water

"Extracted from maple sap, byproduct of maple syrup. Great tasting. This product just is one of the most interesting and unique that I've seen, because it actually is organic water. That just blew my mind."
— Daniel Scharff, founder of Startup CPG and chief executive officer of Machu Picchu Energy

 

Minor Figures

"Especially the matcha one. Love how clean, fun and delicious the product is/tastes. It's an easy option for on the go with only two ingredients." 
— Patricia Menegoto, community manager at Startup CPG and brand experience designer

Papa's Pops Skinless Popcorn

Papa's Pops Skinless Popcorn

"Another too-good-to-be-true innovation. Everything you love about popcorn, without the kernels getting stuck in your teeth. This fluffy, crunchy, craveable popcorn comes in awesome flavors too, like Honey Mustard + Onion."
— Jenna Movsowitz, editor at Startup CPG and publicist at Knack Public Relations

Bon AppeSweet

Bon AppeSweet

"Great story, brilliant package change, plant-based, sweetened by dates, dairy-free and tasty chocolate."
— Mary Allen, global business development manager at Startup CPG and president and founder of Natural Brands Works

Fifth Season

Fifth Season

"These folks were great, and not just because they gave me a whole salad kit right at lunch time! Really neat concept — they’re pushing convenience with sustainability by growing their greens vertically in a greenhouse and packaging them into a kit with tasty dressings and add-ins that will totally fill you up. Design-wise, they went with a paper sleeve (instead of printed label or file) which gives the packaging a hand-packed/handmade feel. They’re also leaning into bright, unconventional colors and a simple ingredient-focused illustration style."
— Andy Kurtts, newsletter manager at Startup CPG and founder and creative director of Buttermilk Creative

Humm Kombucha

Humm Kombucha

"Elderberry Honey... Don't like many 'booches' but LOVED this!"
— Kim Biddle, manager of strategic partnerships at Heart Creative

Thunderbird

Thunderbird Real Food Bars

"These guys are crushing it. Super simple and effective branding that draws you in. The bars are great, lot of excitement."
— Daniel Scharff, founder of Startup CPG and chief executive officer of Machu Picchu Energy

Avec

Avec

"Loved seeing more and more brands create these flavor essence beverages that you can drink alone or mixed with spirits — but Avec has some of the purest, most interesting flavors out there. The Yuzu & Lime was my fave. Design-wise, I loved their simple, playful illustrations, and another color-forward brand with beautiful limited color combos."
​​​​​​​— Andy Kurtts, newsletter manager at Startup CPG and founder and creative director of Buttermilk Creative

Oaza coffee

Oaza Coffee

"Electrolyte-infused cold brew! Love the innovation here of keeping you hydrated as you drink coffee. The taste is awesome, branding is beautiful, and the team is so kind. It even comes in two flavors, only going up to 30 calories per can."
— Jenna Movsowitz, editor at Startup CPG and publicist at Knack Public Relations

Fabalish

Fabalish

"Fabalish plant-based falafels are craaaaaaaazy! I could eat this every day all day. Super clean ingredients and easy to make it."
— Patricia Menegoto, community manager at Startup CPG and brand experience designer

Yishi

Yishi

"I love the packaging, story, functional foods, keto-friendly and Asian influence. The founder and team’s energy was fun to see, and the booth was full of visitors during my time in the area."
— Mary Allen, global business development manager at Startup CPG and president and founder of Natural Brands Works

Forage Kombucha

Forage Kombucha

"Their cans look like they’re all wearing different styles of Hawaiian shirts. The really pretty floral collage style drew me in, then I got to check out and sample their flavors — Jasmine Rose Kombucha, Blackberry Grape, Tropical, Grapefruit, etc. Bright interesting flavors that matched their design."
​​​​​​​— Andy Kurtts, newsletter manager at Startup CPG and founder and creative director of Buttermilk Creative

Whoa Dough

Whoa Dough

"An incredible product founded by a dad who wanted to make gluten-free cookie dough for his kids. This product is gluten-free, vegan and soy-free and is an easy on-the-go treat that any kid or adult can enjoy. I love their range of flavors (including nut-free options), the texture, the macros, and the branding on these beautiful bars! Such an awesome product with a great founder and story."
— Jenna Movsowitz, editor at Startup CPG and publicist at Knack Public Relations

No Bull

No Bull

"Vegan and gluten-free burger. Their patties taste amazing; some other plant based burgers taste like cardboard. All clean and premium ingredients. I will definitely buy their products from now on."
— Patricia Menegoto, community manager at Startup CPG and brand experience designer

Southern Recipe Small Batch

Southern Recipe Small Batch

"I'm not a pork rind fan normally, BUT Southern Recipe Small Batch Spicy Dill Pickle were outstanding."
— Kim Biddle, manager of strategic partnerships at Heart Creative

Yolele

Yolele

"A favorite since I met the founders at Fancy Food 2019; they continue to expand. I loved the new Fonio chips, flavorful with a fabulous package, story and mission."
— Mary Allen, global business development manager at Startup CPG and president and founder of Natural Brands Works

Firelli

Firelli

"I didn’t know I needed a hot sauce from Italy until I tried this! It’s got familiar heat and flavor, but also totally different from traditional hot sauces. Design-wise, it has a very vintage/heritage-style brand feel from Italy; however, it's a brand new product, and they’ve tucked fun little modern elements into the design (the little figure on fire at the top of the label is my fave). Their color is 100% perfect — red and turquoise go so well together and will stand out on the shelf. Their bottle shape is also unique but will also be familiar to hot sauce connoisseurs."
​​​​​​​— Andy Kurtts, newsletter manager at Startup CPG and founder and creative director of Buttermilk Creative

Mingle Mocktails

Mingle Mocktails

"Ready-to-go mocktail drinks that are not crazy sweet, taste good, natural and organic ingredients. Fun packaging and branding."
— Patricia Menegoto, community manager at Startup CPG and brand experience designer

Olyra

Olyra

"Greek breakfast biscuits! These are like the waaaay cleaner version of belVita biscuits. Awesome ingredients, great for on-the-go, great crunch, yummy innovative flavors (like Cinnamon Tahini and Fig Anise) and delicious."
— Jenna Movsowitz, editor at Startup CPG and publicist at Knack Public Relations

 

Brave Good Kind Jerky

Brave Good Kind Jerky

"Kudos to these folks for reaching out to a huge customer opportunity for jerky: millennial moms. Their brand and packaging design is light, playful and bright color driven, which is contrary to the conventional macho/masculine, dark, heavy design that is ubiquitous within the category. They also have interesting, trendy flavors."
— Andy Kurtts, newsletter manager at Startup CPG and founder and creative director of Buttermilk Creative

Odyssey Elixir

Odyssey Elixir

"Packaging catches me first, then the trendy mushroom ingredients. Taste was great with low sugar. Superfood ingredients — rose hips, chamomile, honey, organic elderberry juice concentrate powder, turkey tail mushroom extract, reishi mushroom extract, chaga mushroom extract, shiitake mushroom extract, maitake mushroom extract, white tea and rooibos."
— Mary Allen, global business development manager at Startup CPG and president and founder of Natural Brands Works

TumiBee

TumiBee

"I love their golden milk drinks. It's not too sweet and has a slight spicy taste at the end that is super delicious."
— Patricia Menegoto, community manager at Startup CPG and brand experience designer

"This is an amazing product and just a really fun story about the brand that won the free booth for Expo East through us! They had a great show and got a lot of contacts out of it."
— Daniel Scharff, founder of Startup CPG and chief executive officer of Machu Picchu Energy

"Turmeric tea with honey. Best golden milk I ever tasted."
— Kim Biddle, manager of strategic partnerships at Heart Creative

Asarasi Sparkling Tree Water
Papa's Pops Skinless Popcorn
Bon AppeSweet
Fifth Season
Humm Kombucha
Thunderbird
Avec
Oaza coffee
Fabalish
Yishi
Forage Kombucha
Whoa Dough
No Bull
Southern Recipe Small Batch
Yolele
Firelli
Mingle Mocktails
Olyra
Brave Good Kind Jerky
Odyssey Elixir
TumiBee
More Slideshows
Subscribe to Our Newsletters

Featured Webinars

  • 27

    Apr

    2022

    Register

    Top 5 Trends: Culinary Inspirations with Plant-Based Colors

  • 22

    Jun

    2022

    Register

    Top 5 Pest Prevention Tips to Start Now!

Current Issues

Popular Articles

  • Wheat futures rise on bargain buying and global supply concerns

  • Bimbo details ‘ambitious’ new sustainability goals

  • Mondelez sharpens focus on chocolate, biscuits

  • Pulp Pantry, Pricklee score deals on ‘Shark Tank’

Popular Galleries

  • Lightlifeslide

    New on the shelves

    Innovative plant-based offerings debut.

  • Slide 1

    2022 New product Sofi Award winners

    The Specialty Food Association awarded companies best new product in a variety of categories.

  • Sosland Publishing
  • Editorial Staff
  • Magazine Subscriptions
  • Newsletter Subscriptions
  • Media Guide
  • Contact Us
©2022 SOSLAND PUBLISHING COMPANY
Privacy Policy & Terms Of Use|Terms & Conditions for Advertisers
Design, CMS, Hosting & Web Development :: ePublishing
  • Bakemag.com
  • Bakingbusiness.com
  • Dairyprocessing.com
  • Meatpoultry.com
  • Petfoodprocessing.net
  • Purchasingseminar.com
  • Supermarketperimeter.com
  • World-grain.com