Seasonal launches, partnerships and better-for-you options make up the bulk of the company’s new products.
Amplify Snack Brands, a subsidiary of The Hershey Co., in March introduced SkinnyPop Kettle Corn in sweet vanilla and sweet and salty flavors.
The sweet vanilla variety is made with popcorn, sugar, sunflower oil, rice flour, natural vanilla flavor and vanilla bean. Each 2.5-cup serving contains 140 calories, 2 grams of protein, 8 grams of sugar and 3 grams of fiber.
The sweet and salty kettle corn, featuring popcorn, sugar, sunflower oil and salt, launched several years ago and now has an improved recipe, according to the company. Each 2.5-cup serving contains 140 calories, 2 grams of protein, 7 grams of sugar and 2 grams of fiber.
Both varieties of SkinnyPop Kettle Corn are certified gluten-free, certified vegan and Non-GMO Project verified.
The Hershey Co. doubled down on peanut butter in March with the debut of Reese’s Ultimate Peanut Butter Lovers Cup, available for a limited time only.
The treats featured a peanut butter candy-flavored shell stuffed with Reese’s peanut butter. The product marked the first time in its more than 90-year history that the Reese’s brand released a peanut butter cup with no chocolate.
“While launching a Reese’s Cup with absolutely no chocolate might come as a shock, we're giving the truest peanut butter fans something to go wild about,” said Margo McIlvaine, Reese's brand manager. “The frenzy that comes with changing an icon like the Reese's Cup is real — but you can still enjoy the classic plus get more peanut butter flavor with a new option that's every peanut butter lover's dream.”
In January, The Hershey Co. introduced the Whozeewhatzit Bar, Hershey’s Whatchamacallit brand’s first new bar in 10 years.
The Whozeewhatzit Bar features chocolatey rice crisps and a layer of peanut butter crème all enrobed in chocolate. Each bar contains 250 calories.
To name the new bar, the Whatchamacallit brand asked consumers to submit ideas, promising the creator of the winning moniker $5,000 and a year’s supply of the candy bar. After receiving more than 43,000 entries, Hershey declared the name Whozeewhatzit, submitted by Lisa M. from Framingham, Mass., the winner.
“The new Whozeewhatzit bar has all the wacky, crazy, chew-tastic perks that Whatchamacallit fans love, plus a few more,” said Jenna Hamm, brand manager for Whatchamacallit. “There were lots of great submissions but none that captured the bar's irresistible characteristics while still paying homage to the beloved Whatchamacallit brand quite like the name Whozeewhatzit.”
The Whozeewhatzit Bar retails for $1.11 for a 1.5-oz bar and $1.66 for a 3-oz bar.
Apr
2024
New product innovation swept the show floor.
Beverage innovation is on the rise.