Retail launches feature unexpected flavor combinations.
Allergy-friendly snack brand Blake’s Seed Based has unveiled an original rice crispy treat, made with a blend of flax seeds, pumpkin seeds and sunflower seeds. The product is vegan and free of the top nine allergens. The brand also offers chocolate chip and strawberry rice crispy treats.
Copper Cow Coffee, a specialty Vietnamese coffee brand, is introducing a rose pour-over set for a limited time. The product combines Vietnamese coffee with organic rose powder in individual pour-over filters and is packaged with single-serve packets of sweetened condensed milk.
Halo Top, a business owned by Wells Enterprises, has added a limited-edition devil’s food cake flavored frozen dessert, featuring chocolate light ice cream, a white icing swirl and chocolate cake pieces.
Morinaga America, Inc. is adding to its Hi-Chew candy lineup. The new Fantasy Mix features rainbow sherbet, Blue Hawaii and blue raspberry flavored candies, representing the most requested flavors among Hi-Chew consumers, according to the company.
“The new Fantasy Mix and its unique blend of flavors is a dream come true for our brand fans,” said Teruhiro Kawabe, president and chief executive officer of Morinaga America, Inc. “We’ve taken our innovation to the next level with these flavor profiles, expanding beyond our fruit-forward offerings to provide a product that will truly stand out at retail. We’re excited for consumers to get to experience Fantasy Mix.”
HP Hood is introducing cottage cheese with everything bagel seasoning. The product is blended with onion, garlic, flaxseed and poppyseed and may be used as a snack, topping, spread or dip, according to the company.
Bottled beverage brand Lemon Perfect is adding a kiwi star fruit flavor, made with triple-filtered water, organic cold-pressed lemons, organic erythritol, organic natural flavors, vitamin C and organic stevia leaf extract.
Maxine’s Heavenly has released a new line of crispy cookies in two flavors, chocolate chip and cinnamon speculoos crunch. The cookies are formulated with oat flour, organic coconut sugar, coconut oil, organic coconut nectar, flaxseed, vanilla extract, baking soda and sea salt.
“We’ve created something extremely special with this new product,” said Robert Petrarca, chief executive officer. “Not only does the taste rival the top selling conventional crispy cookie brands, but it’s unbelievable how this incredible taste comes from such simple and pure ingredients.
“It really captures the core mission of our brand. We launched our soft-baked cookies because we couldn’t find a delicious dessert that matched our food values. The same is true of the crispies. While there are many tasty crispy cookies on the market, none of them are really made for today's food values. And that’s our north star — making mom's treats for today.”
Me & The Bees Lemonade has released its newest flavor: black cherry. Sweetened with organic sugar and honey, the tart yet sweet beverage joins a lineup that includes classic, ginger, mint and prickly pear. The company donates a percentage of its profits to Healthy Hive Foundation.
Mark’s Mindful Munchies is expanding its Pop Bitties snack line. New Pop Bitties Maple & Sea Salt Sweet Potato Chips are air-popped crisps combining nutrient-rich ingredients, including sweet potatoes with brown rice.
“Our Pop Bitties chips are perfect for the health-conscious consumer looking for a flavorful snack,” said Mark Andrus, founder of Mark’s Mindful Munchies. “The salty-meets-sweet flavor profile of our new Maple & Sea Salt Sweet Potato Chips is fantastic, and the light crunch is super satisfying.”
Primal Kitchen is rolling out a non-dairy queso-style dip made with pumpkin seed butter and organic spices and vegetables. The dip is nut-free, sugar-free, vegan, keto certified and Whole30 Approved.
“When Primal Kitchen launched, we set out to break the mold on categories many ingredient-conscious consumers had previously avoided,” said Mark Sisson, founder of Primal Kitchen. “We offer classic, beloved tastes and products made with elevated ingredients: tackling family favorites like mayonnaise, dressings, and our best-selling Buffalo. Now we’re excited to bring Queso into our line-up of cleaned-up pantry staples with truly innovative, real ingredients.”
Frito-Lay North America, a division of PepsiCo, Inc., has teamed with professional basketball player LeBron James to launch Ruffles Flamin’ Hot Cheddar & Sour Cream flavored potato chips. The mashup puts a spicy spin on the brand’s most popular flavor and marks the latest addition to Frito-Lay’s Flamin’ Hot family.
Seapoint Farms is introducing Mighty Lil’ Crunchy Corn, a new snack that is gluten-free, allergen-friendly and Non-GMO Project verified. Flavors include pink salt and zesty ranch.
“We’re thrilled to build upon our better-for-you portfolio and introduce an entirely new genre of corn snack to consumers,” said Philip Siegel, chief operating officer of Seapoint Farms. “As the first American company to bring edamame to the United States, we’ve always been a leader in forging new snacking categories. Mighty Lil’ Crunchy Corn was crafted to be a vegan crunchy snack that’s simply better than popcorn and corn nuts, and is great for all snacking occasions.”
New from Tea Drops is Hibiscus Glow Tea, an addition to the brand’s bagless, dissolvable tea blend line. With tart, sweet and spicy notes, the unsweetened blend combines hibiscus, rose hips, cinnamon and cherry, ingredients associated with benefiting skin health.
Recent menu additions focus on relaunches of fan favorites.
Seasonal launches lean into sweet and spiced flavors.