Food and beverage makers are leaning into spring and summer with seasonal offerings.
PepsiCo, Inc. is launching its limited-edition Pepsi Maple Syrup Cola in partnership with IHOP, a subsidiary of Dine Brands Global, Inc. The beverage will be available exclusively through a social media program.
“There is truly nothing quite like the indulgent taste of Pepsi Maple Syrup Cola — sweet maple syrup blended with the refreshing taste of Pepsi cola,” said Todd Kaplan, chief marketing officer of Pepsi. “We couldn’t be more excited to partner with IHOP on this special initiative, as it isn’t often we get to bring together two iconic brands to satisfy the cravings of pancake and Pepsi lovers alike.”
The flavor follows a string of limited-time launches, including Pepsi x Peeps, Pepsi Apple Pie and Pepsi x Cracker Jack.
Waterloo Sparkling Water has unveiled two new flavors. The cherry limeade sparkling water has a blend of lime citrus and red cherries with notes of grenadine, pomegranate and orange citrus, and blackberry lemonade sparkling water layers blackberry notes in classic country lemonade, according to the company.
“Our flavor authenticity is what drives people to drink Waterloo,” said Adam Price, senior vice president of operations and flavor development lead at Waterloo. “We know that flavor goes beyond just taste. When developing new offerings, we’re also perfecting the aroma, mouthfeel, carbonation and more, to ensure our consumers get the full experience they expect from us. When creating our cherry limeade and blackberry lemonade innovations, we tinkered with the flavors for over 10 months to craft authentic flavors that transport you back to the carefree days of summer.”
The latest seasonal offering from Red Bull Energy Drink is Red Bull Summer Edition Strawberry Apricot, which includes “strawberry, apricot and a touch of peach,” according to the company.
Nutpods, a brand of plant-based creamers, has unveiled its Barista Collection, a new line of zero-sugar oat-based milk formulated for home espresso drinks. Flavors include original and cinnamon dolce.
Ready-to-eat oats brand Mush is introducing a pair of seasonal flavors, carrot cake and peaches and cream. The products are dairy-free with no added sugar and contain eight or fewer ingredients.
GoodPop, a maker of frozen pops, is introducing organic “junior pops,” child-friendly treats based on fruit juice and made with no added sugar. Flavors include orange, cherry and grape.
“Orange, cherry and grape frozen pops were a staple of my summer days growing up and served as inspiration for our organic junior pops,” said Daniel Goetz, chief executive officer and founder of GoodPop. “We saw an opportunity in the market to recreate the cult classic junior pops like the ones we grew up with in the 80s and 90s, but make them with better-for-you ingredients, which means they are organic, have a much shorter, cleaner ingredient list and are allergen-friendly, but without sacrificing taste. We’re thrilled to add these classic treats to our lineup as part of our ongoing commitment to using our frozen treats as a vehicle to do social and environmental good.”
General Mills’ Oui by Yoplait yogurt brand is introducing flavors inspired by fruit and wine varietals: strawberry rosé, mango champagne and dairy-free mango champagne, which is made with a coconut dairy alternative and fruit. The products will appear on shelves nationwide beginning in March.
Frozen food maker Brazi Bites has unveiled a line of pizza bites, available in pepperoni, four-cheese and supreme offerings. The gluten-free, bite-size pockets are made with the brand’s signature cheese bread dough featuring tapioca flour.
“This exciting new product line allows us to continue our path to revolutionize the freezer aisle,” said Junea Rocha, co-founder and chief marketing officer of Brazi Bites. “We’re presenting shoppers with a naturally gluten-free and clean-ingredient snack that typically has a reputation of being unhealthy. Our pizza bites offer familiar and approachable flavors that we already know and love, with an elevated, extra cheesy taste. Once you try, we know you’ll be coming back for more.”
New from So Delicious Dairy Free, a business unit of Danone North America, is Wondermilk Frozen Desserts, a line of dairy-free pints and cones. Pints include buttery pecan, vanilla, chocolate cocoa chip, cookies and crème and strawberry. Sundae cones are available in salted caramel and vanilla peanut flavors.
“Let’s face it, people are still skeptical about dairy-free alternatives, especially when it comes to ice cream,” said John Starkey, president of plant-based food and beverages, Danone North America. “We asked ourselves if we could do something revolutionary —transform the right blend of dairy-free ingredients to create deliciousness that rivals the rich and creamy attributes of dairy ice cream. Our dedicated team worked tirelessly to capture that magic, and now So Delicious Wondermilk is raising the bar for the entire dairy-free frozen dessert category, further disrupting the shelves as the brand has done for more than 30 years.”
Plant-based snack brand No Cow is introducing a line of low-sugar chocolate dipped protein bars, formulated with a blend of rice and pea protein. Offerings include chocolate sea salt, chocolate salted caramel, chocolate peanut butter cup, chocolate mint cookie, chocolate sprinkled donut and chocolate coconut almond.
“Forget about just trying to be the best plant-based option; we truly believe that the new line of Dipped Protein Bars are quite simply the best protein bars on the market, period,” said Eric Haddenhorst, chief executive officer of No Cow. “Early feedback from both consumers and retail partners after a soft launch of two flavors could not have been stronger. Consumers love the taste of these new bars — so many have told us they can’t believe they are plant-based. Of course, they still expect all of the low-sugar, high-protein, low-carb benefits that they’ve come to expect from No Cow.”
SeaPak is expanding its frozen seafood offerings with the addition of Southern Style Jumbo Shrimp. The product has a subtle pickled-brined coating and is packaged with sweet mustard barbecue sauce.
“At SeaPak, we always want to make sure we’re delighting our customers with relevant, on-trend, and delicious flavors,” said Kristen Beadon, director of marketing for SeaPak. “Since Southern cuisine is becoming more and more popular nationwide, we hope that these new tender and delicious shrimp will become a staple in homes across America.”
Cleveland Kitchen, a brand of fermented foods, is launching milk kimchi, developed in partnership with local Korean chefs at Cleveland’s Korea House. The product features garlic, greens and red pepper.
Specialty Vietnamese coffee brand Copper Cow Coffee has added ginger latte to its collection of pour-over sets. Described as “spicy and earthy,” the product features single-serve ground coffee infused with ground ginger, plus single-serve packets of sweetened condensed milk.
Tea Drops, the brand of bagless tea blends, is introducing a new tea and latte kit featuring ube, a purple yam native to the Philippines. Featuring a slightly nutty, vanilla flavor the ube tea is caffeine free and pairs well with condensed milk included in the latte kit.
Lil Bucks, a maker of crunchy snacks featuring sprouted buckwheat, has expanded its line of Clusterbucks granola clusters. The new snickerdoodle clusters contain maca, a mood-boosting adaptogen, and coconut maple clusters are made with antioxidant-rich lucuma. The products are vegan, gluten-free and low in sugar.
Allergen-free brand Blake’s Seed Based has debuted a line of sunflower seeds, available in sea salt, honey roasted and hot flavors.
Recent menu additions focus on relaunches of fan favorites.
Seasonal launches lean into sweet and spiced flavors.