Specialized energy drinks take center stage.
Macadamia company milkadamia debuted its ready-to-drink lightly sweetened milk tea, which features black tea and macadamia milk.
The milk tea contains about 100 calories per serving and has a suggested retail price of $6.99.
PepsiCo, Inc. brand Gatorade is bringing caffeine to consumers with Fast Twitch, a new line of energy drinks for athletes looking to get a boost of energy before workouts.
Each 12-oz bottle of Fast Twitch is non-carbonated, sugar free and contains a mix of B vitamins, electrolytes and 200 mg of caffeine.
Sparkling water company Aura Bora launched its “most unique concoction to date,” with the release of green bean casserole sparkling water.
Inspired by the classic Thanksgiving dish, the sparkling water has a sweet, earthy and buttery flavor, that is also bright and refreshing, according to the company.
Gamer Matthew “Nadeshot” Haag unveiled an energy drink brand formulated to boost energy, increase focus and improve overall well-being. Juvee, short for “rejuvenation,” is formulated with B vitamins, taurine, caffeine, L-theanine, panax ginseng and vitamin C, with no sugar and 5 calories per 12-oz can.
Two Good introduced a line of three smoothies, made with fruit puree and no artificial sweeteners, according to the company.
The on-the-go smoothies have 3 grams of sugar per 7-oz bottle, as well as 10 grams of protein. They are available in mixed berry, strawberry banana and peach varieties.
Plant-based alternative milk company Lattini debuted sunflower seed milk, which is allergen-free and sustainable. The non-GMO project verified milk alternative is made using sunflowers, a drought tolerant plant that uses 40% less water than almonds, according to the company.
Lattini’s sunflower milk is available in three varieties: unsweetened, original and chocolate, and is available for purchase direct-to-consumer through Amazon and lattini.com.
Known for its female-focused beauty-from-within beverage creations, Divas Drink International, Slovakia, now offers supplement drinks made with vegan collagen. New Care Lab Divas Care Bubbles also contains coenzyme Q10 and minerals. Flavors are grapefruit hibiscus and sour cherry rose. The clinically supported vegan collagen features the same combination of amino acids as human collagen type I, according to the company.
Functional beverage company Remedy Organics released ready-to-drink immune supporting wellness shots. The shots are plant-based and shelf-stable and are available in four varieties: heal, protect, energize and digest.
Heal features ginger, turmeric, lemon and prebiotics; protect is a blend of elderberry, ginger, cayenne and prebiotics; energize mixes Japanese matcha, ginger, L-Theanine and prebiotics; digest features apple cider vinegar, ginger, cayenne and prebiotics.
Eat the Change launched Just Ice Tea, a line of ready-to-drink organic tea beverages available in six flavors.
Created in 2020 by Honest Tea co-founder Seth Goldman and celebrity chef Spike Mendelsohn, Eat the Change initially was founded as a plant-based organic snack maker, but the company expanded its product line of carrot chews and mushroom jerky to include bottled teas after The Coca-Cola Co., Atlanta, announced it would be phasing out Honest Tea.
PepsiCo, Inc.’s Mountain Dew brand is bringing back its Pitch Black, which is said to have the flavor of Mountain Dew, “with a twist of citrus and dark fruit,” variety for a limited time.
Mountain Dew Pitch Black was last offered at retail in 2019, and now will be available nationwide for the first time, according to the company.
Protein shake brand Premier Protein added a new holiday-inspired flavor to its portfolio: winter mint chocolate.
Nestle’s prepared entree brand Stouffer’s released a lasagna-inspired Bloody Mary mix, which features an herb-seasoned flavor.
Holiday flavors are returning to shelves.
Thanksgiving-inspired products are coming in unexpected forms.