CORONA, CALIF. — Even as the global beverage industry continues to face stiff headwinds, Monster Beverage Corp. saw strong earnings and sales growth in fiscal 2017 behind the strength of an energy category that continues to gain momentum.
Net income at Monster in the year ended Dec. 31, 2017, totaled $820,678,000, equal to $1.45 per share on the common stock, up 15% from $712,685,000, or $1.21 per share, in fiscal 2016. Net sales in fiscal 2017 increased 10% to $3,369,045,000 from $3,049,393,000.
During the fourth quarter of fiscal 2017, income increased 16% to $201,321,000 from $172,946,000, while sales rose to $810,355,000 from $753,765,000.
New additions to the Monster family continue to add to the company’s sales, Rodney C. Sacks, chairman and chief executive officer, said during a Feb. 28 conference call with analysts.
“Monster Energy continues to innovate with new beverages and new packages,” Mr. Sacks said. “We launched Espresso Monster in two flavors and NOS Nitro Mango in the U.S. at the end of 2017. In the first quarter of 2018, we launched Caffe Monster, a ready-to-drink energy coffee in 13.7-oz glass bottles in three flavors and relaunched Muscle Monster in a 15-oz plastic bottle in two flavors.
“In the first half of 2018, we plan on rebranding our two Monster extra strength s.k.u.s (stock-keeping units) into the Monster Maxx line. Beginning in the second quarter of 2018, we will be discontinuing one of our two existing s.k.u.s in this line and adding two new flavors. We are also launching rehabbed White Dragon tea. Finally, capturing on the 2017 excitement of Monster Hydro in a 16.9-oz can, we’re expanding Monster Hydro into a resealable 25.4-oz bottle and adding three new flavors.”
Outside the United States, Monster’s plans for innovation are just as ambitious, Mr. Sacks said.
“In Canada in the fourth quarter, we launched Monster Energy Ultra Violet with a large customer and also launched Mutant Super Soda nationwide,” he said. “In the first quarter of 2018, we launched Monster Energy Ultra Violet nationwide and Monster Hydro in a 550-mil PET bottle in three flavors as well as Full Throttle Orange in 16-oz cans.
“We launched Monster Hydro in a 550-ml plastic bottle in the United Kingdom, South Africa and Ireland during 2017. We also launched Monster Hydro in Sweden and Germany in the first quarter of 2018. We are launching Monster Energy Ultra Violet in the first quarter of 2018 in the Czech Republic, Germany, Ireland and the United Kingdom.
“The Lewis Hamilton signature Monster energy drink launched in the second quarter of 2017 and was available in 24 EMEA markets by the end of 2017. We are launching the Lewis Hamilton signature Monster energy drink in Australia and New Zealand in the 2018 first quarter.”