SALISBURY, MD. — Perdue Premium Meat Co., Inc., a subsidiary of Perdue Farms, has reached an agreement to acquire Panorama Meats, the nation’s largest producer of 100% grass-fed and grass-finished certified organic beef. Financial terms of the transaction were not disclosed.
Headquartered in Woodland, Calif., Panorama comprises nearly 50 independent family ranchers who raise cattle across seven states: California, Colorado, Montana, Nebraska, Oregon, South Dakota and Wisconsin. The company was founded in 2002.
The Panorama brand will join a growing list of sustainable premium meat companies within Perdue Farms, including Niman Ranch, Coleman Natural, Prairie Grove and Sioux-Preme Packing Co.
“We are honored to welcome the leader in U.S. grass-fed and -finished beef into our family of specialty brands,” said Jeff Tripician, who was hired as president of Perdue Premium Meat Co. in March. “As the premium meat division of Perdue Foods grows with a collection of best-in-class, iconic U.S. family farmer- and rancher-based businesses, customers and consumers will have greater trust in their meat choices. Panorama’s experienced team has proven since their launch in 2002 to be savvy business leaders who have used their platform to drive their values, including preserving rangeland, supporting organic practices and providing economic opportunities for family ranchers. Perdue Premium Meat Co. specifically identified Panorama as a perfect fit to enter the organic grass-finished business and will do everything we can to help them continue to thrive.”
Perdue said Panorama will remain in Woodland and continue to be led by Lori Carrion, chief executive officer.
“Perdue Premium Meat Co. brings long-term stability and shared resources that will help our business continue to grow,” said Ms. Carrion, who has been c.e.o. since 2012. “Working alongside great brands like Niman Ranch and Coleman Natural, we will be able to invest in our future and expand our reach so more people have access to organic American grass-fed beef raised by independent family farmers committed to stewarding our country’s valuable rangelands.”