AIRPORT CITY, ISRAEL — Eyal Shohat has been named chief executive officer at SodaStream International, Ltd., a business unit of PepsiCo, Inc. Mr. Shohat, who was the company’s deputy c.e.o. for the last two years, will replace current c.e.o. Daniel Birnbaum, who is stepping down to become chairman of the company on Sept. 1.
Mr. Shohat joined SodaStream in 2010 as chief legal officer. Prior to becoming deputy c.e.o., he was chief corporate development officer.
“Eyal has been a partner to me and a key driver of our success, both leading up to and since our integration with PepsiCo,” Mr. Birnbaum said. “Equally important, he shares my passion and commitment to offer the world a great-tasting sparkling water while reducing the use of single-use plastic. I have no doubt the company will continue to thrive under his leadership.”
PepsiCo acquired the at-home sparkling water brand last year in a transaction valued at $3.2 billion. The company’s products are available at more than 80,000 stores in 46 countries.