LE MARS, IOWA —Well Enterprises, Inc., has entered into a purchase agreement with Eden Creamery, L.L.C. to acquire the Halo Top brand. The transaction, which is expected to close this month, expands Wells’ portfolio to five distinct ice cream brands. Financial terms of the transaction were not disclosed.
“Halo Top disrupted the ice cream category by providing a high protein, low sugar, low calorie dessert that gave consumers a reason to purchase ice cream as a treat again,” said Michael C. Wells, chief executive officer and president at Wells Enterprises. “Halo Top met a consumer need that no one else in the category was serving. We feel it is a good fit for the Wells portfolio as we look to broaden our offerings for consumers.”
Wells is the second largest ice cream manufacturer in the United States. Its current portfolio includes the signature Blue Bunny brand, along with Bomb Pop, Blue Ribbon Classics and Chilly Cow.
Justin Woolverton, founder and c.e.o. of Halo Top, said Wells’ operational expertise will help strengthen the better-for-you ice cream brand as it continues to mature.
In connection with the purchase, Wells also has agreed to license the Halo Top brand outside of the United States and Canada to a new company that Doug Bouton, president and chief operating officer at Halo Top, plans to operate after closing.