EL SEGUNDO, CALIF. — Beyond Meat, Inc. is planning a late March retail rollout of its new Beyond Breakfast Sausage. Thus far, the plant-based meat has only been featured on select restaurant menus.
Available in classic and spicy varieties, Beyond Breakfast Sausage features 11 grams of protein per serving from peas and brown rice. The sausage is designed to “look, cook and satisfy like traditional pork breakfast sausage,” Beyond Meat said, and it is Non-GMO Project verified, certified kosher and halal, and made without soy or gluten.
“Our Beyond Breakfast Sausage platform delivers on our promise of enabling consumers to ‘Eat What You Love’ while advancing health, environmental and animal welfare benefits,” said Ethan Brown, founder and chief executive officer of Beyond Meat. “It has seen early success at some of the most popular and iconic quick-service restaurants, and we are excited to introduce the first extension of the platform in retail. It’s been a staple in my own household and I’m glad that families can now enjoy this delicious breakfast option at home while feeling great about nutritional wins like 50% less total fat, 35% less saturated fat and sodium and no cholesterol compared to a leading brand of pork sausage.”
Beyond Breakfast Sausage is set to arrive on store shelves by the end of March to early April, and will be available at retailers, including: ACME, Albertsons, Key Foods, Kings, Pavilions, Raley’s, ShopRite, Vons, Wegmans and Whole Foods Market. The sausage will be in the frozen aisle for a suggested retail price of $4.99 for six patties.
Beyond Meat unveiled the first iteration of the Beyond Breakfast Sausage at the National Restaurant Association Restaurant, Hotel-Motel Show held May 19-22, 2018, in Chicago. In July 2019, Dunkin’ debuted the plant-based patty on its Beyond Sausage Breakfast Sandwich. In August 2019, Hardee’s restaurants began testing the Beyond Sausage Biscuit. In December 2019, Carl’s Jr. and Hardee’s added menu items featuring the Beyond Breakfast Sausage, including breakfast burritos and breakfast sandwiches.