PURCHASE, NY. — PepsiCo, Inc. is partnering with NBA player LeBron James to launch Mtn Dew Rise Energy, a new energy drink designed to offer a mental boost and immune support, according to the company.
Featuring zero grams of added sugar and 25 calories, Mtn Dew Rise Energy contains approximately 180 mg of caffeine (compared with 77 mg in original Mtn Dew soda), vitamins A and C, antioxidants, citicoline, zinc and fruit juice. The beverage comes in 16-oz cans and is available in six flavors: Pomegranate Blue Burst, Orange Breeze, Strawberry Melon Spark, Tropical Sunrise, Berry Blitz, and Peach Mango Dawn.
"As energy beverages evolve to provide even more functional benefits, we're excited to introduce the new Mtn Dew Rise Energy for those looking for a morning boost with enhanced mental clarity and immune support that helps you conquer the morning to conquer the day," said Fabiola Torres, chief marketing officer and senior vice president of the energy category for PepsiCo. "LeBron is the epitome of motivation and has achieved legendary status by seizing every morning. He not only continues to excel on and off the court but has dedicated his life to help others rise as well."
The debut of Mtn Dew Rise Energy kicks off PepsiCo’s multiyear partnership with Mr. James, which will eventually span to more categories, including snacks, PepsiCo said.
“It's important to me that I believe in the brands and products where I invest my time,” Mr. James said. “When I first learned about the message behind the drink — the fact that every day is a chance to rise for all of us — that really resonated with me. The ability to rise and find motivation to do more and be more every single morning is powerful. I’m excited about the opportunity to bring that to life through this partnership with PepsiCo.”
Mtn Dew Rise Energy is available nationwide for a suggested retail price of $2.59 per can.