PURCHASE, NY – PepsiCo, Inc., is introducing Soulboost, a functional sparkling water brand that is available in two varieties: Lift and Ease.
The Lift variety has 200 mg of panax ginseng to help support mental stamina, according to the company. It is available in blueberry pomegranate and black cherry citrus flavors.
The Ease variety has 200 mg of L-theanine and is formulated to help people relax. It is available in blackberry passionfruit and strawberry rose.
“Our world-class research and development team developed Soulboost by pinpointing desirable functional ingredients L-theanine and panax ginseng and adding them into great-tasting sparkling water beverages to help people truly feel the moment, whether they need to support mental stamina to make it through a busy day or a moment of relaxation to help unwind — or both,” said Danielle Barbaro, vice president of R&D for PepsiCo Beverages North America.
Soulboost is the creation of a team of ideators at PepsiCo charged with identifying and executing against early-stage trends, the company said.
“With consumers today increasingly looking for convenient ways to support mental stamina and relaxation in their daily routines or find alternatives to alcoholic beverages — and the pandemic having increased people’s overall interest in wellness products — we knew it was time to introduce a game-changing product,” said Emily Silver, vice president of innovation and capabilities at PepsiCo Beverages North America.
The products have 10 to 20 calories depending on the variety and a suggested retail price of $2.99. The initial launch will be through Sprouts Farmers Market and Amazon.com.