ATLANTA — The Coca-Cola Co. has announced a refresh of Coca-Cola Zero Sugar, rolling out a new recipe and bold new packaging.
According to Coca-Cola, the new recipe optimizes existing Coca‑Cola Zero Sugar flavors and existing ingredients. All listed ingredients and nutritional information remain the same.
The reformulated Coca-Cola Zero Sugar already is on shelves across Europe and Latin America and will start hitting shelves this month in the United States, with full nationwide distribution in the United States and Canada starting in August.
“Recognizing that tastes and preferences are always evolving, we’re focused on continuous improvement to give fans the best-tasting Coca-Cola they want — with zero sugar or calories — offered in the most iconic packaging and powered by some of our most creative, consumer-centric marketing yet,” said Rafael Prandini, Coca-Cola Trademark Category Lead, North America Operating Unit, who added that reaction from consumers in taste tests has been positive.
The new Coca-Cola packaging features the iconic Coca‑Cola logo and red cues, with black Spencerian script signaling the Zero Sugar variety and “Now More Delicious” messaging highlighting the new formula in the United States, the company said.
Coca-Cola introduced Coca‑Cola Zero Sugar in 2005 and made its US debut in 2017. The beverage was reformulated in 2017 to bring its taste even closer to Coca‑Cola. Since then, the brand has consistently delivered double-digit growth, according to the company.
“In order to continue to drive growth of our diets and lights category, we must keep challenging ourselves to innovate and differentiate just as other iconic brands have done,” said Natalia Suarez, senior brand manager, Coca-Cola Trademark, North America Operating Unit. “The consumer landscape is always changing, which means we must evolve to stay ahead.”