KNOXVILLE, TENN. — Bush’s Beans is launching a line of organic plant-based bowl toppers and soups inspired by the cuisine of the cultures in which people live the longest.
The products were developed in partnership with Blue Zones LLC, an organization that identifies and researches these cultures. The company is named after the blue zones, which are the five areas in the world where more residents live to be 100 years old than anywhere else on Earth. They are Sardinia, Italy; Ikaria, Greece; Okinawa, Japan; Nicoya, Costa Rica; and Loma Linda, California.
People who live in the blue zones share similar lifestyle habits, including eating a mostly plant-based diet that includes at least a ½ cup of beans each day, Blue Zones said.
The Bush’s and Blue Zones products are all USDA certified organic, packaged in 15-oz cans and come in four varieties.
The Curried Chickpeas Bowl Topper combines chickpeas in a mild curry sauce with kale and tomatoes. Designed to serve over rice, the topper contains 90 calories, 16 grams of carbs, 3 grams of protein and 1.5 grams of fat per ½-cup serving.
The Zesty Black Bean Bowl Topper blends black beans, corn and peppers in a Tex-Mex sauce. Designed to serve with rice, the topper contains 90 calories, 18 grams of carbs, 4 grams of protein and 0 grams of fat per ½-cup serving.
The Hearty Vegetable Soup features kidney and Northern beans with corn, carrots and green beans in a tomato basil broth. Each can contains 230 calories, 47 grams of carbs, 10 grams of protein and 3 grams of fat.
The White Bean Vegetable Soup is made with white beans, carrots, tomatoes, kale and rosemary in a light vegetable broth. Each can contains 170 calories, 42 grams of carbs, 8 grams of protein and 0.5 grams of fat.
"We've been in the bean business for generations, and like the Blue Zones team, we passionately believe that beans, humble though they are, are an essential part of a diet and lifestyle that may help people live healthier, longer," said Stephen Palacios, senior vice president of marketing and innovation at Bush Brothers & Co., parent company of Bush's. "We're honored to partner with the organization to spread the word and develop convenient, nutritious and, of course, delicious meal solutions that make it easy and enjoyable to eat like they do in the blue zones."
Bush’s is offering the four new Blue Zones products as a limited direct-to-consumer run ahead of the nationwide retail launch in 2022. The products are still in the beta phase and may be purchased on the company’s website in a sampler pack while supplies last.