NEW YORK — Following a strong year of growth, plant-based foods maker Fabalish has launched an equity crowdfunding campaign to support continued momentum.
Chickpeas are central to the brand’s product development. Fabalish offers frozen baked falafel as well as a line of dairy-free dips based on aquafaba, the leftover liquid from soaked or cooked chickpeas. Jessica Gebel, who co-founded the business with husband Paul Majcherczyk, sees “endless” possibilities for additional savory or sweet product lines featuring the popular pulse.
The startup is raising money at wefunder.com/fabalish. More than 200 investors have committed more than $375,000. Additionally, the company has raised more than $410,000 through private investments.
“Growing over three times from last year, we’re poised to continue expanding distribution in 2022, and we’re fundraising to make it all a reality,” Mr. Majcherczyk said. “We launched this equity crowdfunding campaign as a complement to our private raise so that we can capture all the enthusiasm from our customers, fans and followers. We’re excited to invite everyone to support the mission of making cleaner, plant-based foods a cornerstone of our food system.”
Fabalish products are available through Hungryroot, Fresh Direct, Fairway, Erewhon and additional small chains. The company is set to expand into Fresh Thyme in the Midwest and is in discussions with additional retailers. The dips are available in original, tzatziki, ranch and queso flavors, and the baked falafel varieties include spicy carrot and zesty zucchini. All products are organic and vegan as well as gluten-, soy- and nut-free.
The company also added a marketing professional to the team. Allison Ackerman previously helped grow condiment brand Sir Kensington’s through its acquisition by Unilever. Additionally, Fabalish is investing in production capabilities to increase throughput significantly and reduce labor costs.