MISSISSAUGA, ONT. — Maple Leaf Foods Inc. started production at its new poultry plant in London, Ont., on Nov. 28.

“This is an exciting day for Maple Leaf Foods and an exciting day for Canada,” said Michael H. McCain, chief executive officer. “Our London plant is one of the world’s largest and most technologically advanced poultry processing facilities and shows how Maple Leaf Foods can serve growing markets and maintain its strong commitment to sustainability leadership.”

The $772 million project is expected to generate approximately $100 million annually of incremental adjusted EBITDA on a run-rate basis once production is fully ramped up around the end of 2023. The 660,000-square-foot facility will produce some of Maple Leaf’s most in-demand products, including its Prime and Mina brand products.

Currently the London facility employs 400 people. Once it reaches full operating capacity, the site will employ around 1,600 people, Maple Leaf said. Maple Leaf said the location was designed to create a “modern, inviting and inclusive environment.”

“We’ve invested in industry-leading food safety, environmental and animal care technologies to deliver premium, value-added and sustainable poultry products that consumers are demanding,” said Curtis Frank, president and chief operating officer. “At the same time, we’re helping Canada’s food system lead in feeding the world as we deliver on our vision to be the most sustainable protein company on earth. Our next generation London plant is further proof of our commitment to deliver shared value for our shareholders, our people, our customers and the planet.”