LOS ANGELES — Health and wellness company Herbalife Nutrition has unveiled Herbalife V, a portfolio of plant-based products.
The Herbalife V line features certified organic, kosher and non-GMO verified products, including two protein shake offerings and a variety of dietary supplements designed to improve gut and immune health, according to the company.
“Plant-based is no longer limited to vegans but has expanded to the general population looking to incorporate healthier options as part of their daily nutrition,” said Humbi Calleja, vice president and general manager of Herbalife, North America. “Today’s consumer is savvy, reads labels, and understands healthy ingredients, and with the launch of the Herbalife V, we are meeting their goals whether they eat only plants or mostly plants, want to add more plants to their diet or are plant curious.”
The protein beverages, available in classic and chocolate flavors, are formulated from pea protein, pumpkin seeds and chia to include 20 grams of protein per serving. According to Herbalife, the shakes can provide functional benefits such as helping satisfy cravings, maintaining lean muscle tone, sustaining energy and promoting healthy skin.
“While following a plant-based lifestyle can be a very healthy way of eating, it may be tough to meet all your goals,” said Luigi Gratton, MD, vice president of Training at Herbalife. “Plant-based certified products like the shakes in the Herbalife V line can help you hit your macro target while taking out the guesswork of plant-based living.”
