AUSTIN, TEXAS — SOMOS, a ready-to-eat Mexican food brand, is merging convenience and Mexican cuisine with two new entries to its line of burrito bowl kits.
The added kits include a salsa verde variety, with plant-based taco filling, Mexican black beans and cilantro lime white rice, and a smoky chipotle option, which includes mushroom cooked in adobe sauce, pinto and black beans, Mexican street corn and white rice. Both burrito bowls act as a good source of protein, containing 26 grams and 16 grams of protein per serving, respectively, and they are ready to serve after five minutes on the stovetop or in the microwave.
“One of our goals with SOMOS is to get American consumers cooking Mexican food in their home kitchens with the same ease that they grab a box of pasta and jar of marinara sauce to cook Italian food,” said Miguel Leal, co-founder and chief executive officer of SOMOS. “Our burrito bowl kits are the perfect solution to help people get comfortable cooking delicious Mexican food that showcases the richness of Mexican cuisine without spending hours in the kitchen.”
The kits will be available exclusively in Target stores as part of SOMOS’ launch into the national retailer. Other products appearing on Target shelves include the brand’s salsa machas that debuted in June, Mexican black beans, chipotle refried beans and more.