TUPELO, MISS. — Premium Brands Holdings Corp. subsidiary Raybern’s is relaunching its entire line of New York-style frozen deli sandwiches with updated ingredients and packaging.
The overhauled offerings include roast beef and cheddar, now on a poppy seed roll, Philly cheesesteak, chicken bacon ranch and barbecue pulled pork. Additionally, Raybern’s is bringing back its ham and cheese sandwich as part of the relaunch.
“Our new sandwich lineup is a totally delicious innovation on sandwiches of the past,” said Doug Hall, director of marketing at Raybern’s. “We have the bakery-soft bun covered, but we’ve completely amped up the meats, cheeses and sauces on our favorite frozen deli-style sandwiches.”
Raybern’s upgraded line is set to roll out in early 2024 into select retailers nationwide.