BRENHAM, TEXAS — Blue Bell Ice Cream has begun phase two of its market re-entry, initiating deliveries on Nov. 2 to stores located in Dallas, Fort Worth and Waco, Texas, and Tulsa and Oklahoma City, Okla., as well as the surrounding areas.
“In preparation for phase two, we have spent the past several weeks building our inventory,” said Ricky Dickson, vice-president of sales and marketing for Blue Bell. “But, it will take time to reach every account in these areas. We are working as quickly as we can to get product in stores and will be refilling shelves as needed.”
Blue Bell returned to stores in select markets, which included the Austin, Brenham and Houston, Texas, areas as well as Birmingham and Montgomery, Ala., where the product was produced, on August 31.
Blue Bell said its market re-entry is similar to the strategy it has taken with market expansion during its 108-year history.
|Ricky Dickson, v.p. of sales and marketing for Blue Bell|
“The only exception to our roll-out is we are now servicing parts of Alabama and Oklahoma where all products are being produced,” Mr. Dickson said. “We are extremely grateful for the overwhelming response we have received from our customers. We thank everyone for their patience and know that many areas are still waiting for Blue Bell. We hope to announce a date for phase three in the next few weeks.”
The next phase is supposed to include Southwest Texas and central Oklahoma. Phase four will include the majority of Texas and southern Louisiana, and phase five will include the rest of Alabama, Oklahoma and Texas and begin distribution in Arkansas, Florida, northern Louisiana and Mississippi. The fifth phase also will include only parts of the following states: Georgia, Kentucky, Missouri, New Mexico, North Carolina, South Carolina, Tennessee and Virginia.
For now Blue Bell is producing five flavors of ice cream in the half gallon and pint sizes: Buttered Pecan, Cookies ’n Cream, Dutch Chocolate, Homemade Vanilla and The Great Divide. More flavors will be added in the future. 12-pak Homemade Vanilla Cups and 12-pak Homemade Vanilla and Dutch Chocolate Cups are also available in stores.Back on April 20 Blue Bell Creameries voluntarily recalled all of its products in the wake of a Listeria outbreak that led to 3 deaths.