Many of the largest food companies have launched numerous studies to examine how
concerns for wellness may be shifted to give more attention to reducing calories.
Wal-Mart will have to face the task of not just growing its retail operations (in Africa), but of bringing along a (food production) system that will initially fall short of matching the efficient supply chain it has established in America and other developed nations.
Success sensibly rests both on responding to negative assaults on the industry ... and in promoting the huge array of positive findings that should encourage people to want to increase their purchases and consumption of grain-based foods.