Manufacturers are adding attributes to attract new consumers and grow the market.
Chicago-based fairlife L.L.C., a Coca-Cola Co. brand, is entering the refrigerated creamer category with four varieties — caramel coffee, hazelnut, sweet cream and vanilla — all made with the company’s nonfat ultra-filtered milk. Other ingredients include cream, sugar, flavor and lactase enzyme, rendering the creamer lactose free. Promoting a 40% reduction in sugar, as compared to other creamers, the product comes in 16-oz plastic bottles and is making its debut in Stop and Shop stores.
The company was just fully acquired by The Coca-Cola Co., Atlanta, which had a minority stake until January 2020. Coca-Cola said fairlife will continue to operate as a standalone business in Chicago.
The a2 Milk Company, Boulder, Colo., has added a2 Milk Coffee Creamer to its portfolio of easier-to-digest dairy products. Published research suggests milk void of A1 protein helps some consumers avoid stomach discomfort associated with ingesting dairy. The company works with U.S. dairy farmers to identify cows that only produce A2 protein. The creamers come in quart gable-top cartons, with one tablespoon containing 35 calories, 1 gram of fat, 5 grams of sugar and no grams of protein.
Austin, Texas-based Picnik, a forerunner in the grass-fed butter coffee creamer category, now offers two dairy-free varieties: vegan and collagen. Like Picnik’s original creamer, the new options are unsweetened and powered by medium-chain fatty acid coconut oil, which is known for providing energy and burning fat. All three creamers have new vibrant and modern packaging that puts a spotlight on the functional ingredients.