New on the shelves
Cereal innovation pours into stores.
General Mills, Inc.
General Mills, Inc. is spicing up its cereal portfolio with new Cinnamon Cheerios. Made with real cinnamon, the sweetened whole grain oat cereal is gluten-free and contains 140 calories, 12 grams of sugar and 3 grams of fiber per 1-cup serving.
Kellogg Co.
The Kellogg Co. is innovating with its Frosted Flakes brand with the introduction of Frosted Flakes with Tony the Tiger inspired marshmallows. The sweetened corn cereal includes four marshmallow shapes: orange Tony the Tiger, orange and white Power Paw, pink Sport Scarf, and orange and blue Sweet Swirl. Each 1.25-cup serving contains 150 calories and 12 grams of sugar.
Magic Spoon
To celebrate its one-year anniversary, Magic Spoon is adding a limited-edition birthday cake flavor to its line of better-for-you breakfast cereals. Featuring a frosted vanilla cake flavor with colorful confetti sprinkles, the gluten-free offering is sweetened with allulose, monk fruit extract and steviol glycosides. Each ¾-cup serving contains 100 calories, 11 grams of protein, 3 grams of net carbs and no sugar.
Mondelez International, Inc.
Mondelez International, Inc. is combining two of its brands to create a new treat: Chips Ahoy! Sour Patch Kids cookies. Made with sweet and sour gummy candy bits inspired by Sour Patch Kids, the limited-edition cookies contain 160 calories and 11 grams of sugar per three-cookie serving.
The Hershey Co.
The Hershey Co. is bringing back its Reese’s Lovers peanut butter cups, including new Reese’s Lovers Miniatures. Each bag contains both Reese’s Chocolate Lovers and Reese’s Peanut Butter Lovers mini cups that contain either more chocolate or more peanut butter.
Ritual Zero Proof
Ritual Zero Proof is introducing Tequila Alternative, a non-alcoholic offering. Created with margaritas in mind, the alternative features a blend of botanicals with a flavor profile that simulates the mouthfeel of traditional tequila, the company said. Ritual’s Tequila Alternative has a golden hue, a blue agave aroma and notes of tropical guava, mellow spices, smoke, green bell pepper, Mexican lime and a touch of sea salt.
The Topps Company, Inc.
Bazooka Candy Brands, a division of The Topps Company, Inc., is launching two new strawberry kiwi flavored Juicy Drop products.
New strawberry kiwi Juicy Drop Pop features a candy lollipop with a sour gel that may be squeezed onto the top.
The strawberry kiwi Juicy Drop Gummies features sweet gummies and a sour gel pen for consumers to create a mix of sweet and sour.
Nature’s Path Foods
Nature’s Path Foods is rolling out new limited-edition Regenerative Organic Certified Instant Oatmeal. The hot cereal is made with whole grain rolled oats grown on the company founder’s organic farm and cultivated with methods that capture more carbon from the atmosphere. Each serving of the USDA certified organic, Non-GMO Project verified oatmeal contains 190 calories, 6 grams of fiber, 8 grams of protein and 1 gram of sugar.
“On the 50th anniversary of Earth Day, we find ourselves at a fork in the road, given the current crisis the world is in,” said Arran Stephens, chair and founder of Nature’s Path Foods. “We can choose to continue as we were, or our recovery can build a more just and sustainable society. At Nature’s Path, we believe changing the way we grow our food can change the world. We’re celebrating this Earth Day at the breakfast table, launching a limited-edition product that brings to life our vision for the future of organic farming - one with climate action at its heart.”
Talking Rain Beverage Co.
Talking Rain Beverage Co., maker of Sparkling Ice beverages, is launching a line of non-carbonated performance waters. Talking Rain Elevate is a hybrid performance beverage containing 160vmg of caffeine, electrolytes and L-theanine. Each 16-oz can of the naturally-flavored drink contains five calories and no sugar. Flavors include Mango Fusion, Power Punch and Triple Berry.
Smart Baking Co.
Smart Baking Co. is expanding its lineup of Smartmuf’ns with a new limited-edition apple cinnamon flavor. Similar to a muffin top and made from a blend of oat fiber, corn fiber and flax, the apple cinnamon Smartmuf’n is also infused with elderberry to provide antioxidants. Each gluten-free, keto-friendly and non-GMO muffin contains 94 calories, 13 grams of fiber, 10 grams of protein and no sugar.
Nutsóla
Nutsóla is adding a new flavor to its line of Superfood Mixes: peanut butter and cacao. Designed to be a better-for-you alternative to granola, the mix is made with dates, peanuts, cacao, chia seeds, coconut, vanilla extract, cinnamon, sea salt and peanut butter. The peanut butter and cacao superfood mix is grain-free, gluten-free and non-GMO and contains 140 calories, 9 grams of sugar, 4 grams of protein and 3 grams of fiber per ¼-cup serving.
Big Sandy Organics
New from Big Sandy Organics are Kracklin’ Kamut brand wheat snacks, made with organic, non-GMO Khorasan wheat. Available in sea salt and churro flavors, the USDA certified organic snacks are vegan friendly, nut-free, roasted in small batches and made with five ingredients or fewer.
The sea salt variety is formulated with Khorasan wheat, high-oleic safflower oil and sea salt. Each 1/3-cup serving contains 200 calories, 6 grams of protein, 5 grams of fiber and no sugar.
The churro flavor is made with Khorasan wheat, high-oleic safflower oil, cane sugar, cinnamon and sea salt. Each 1/3-cup serving contains 210 calories, 6 grams of protein, 5 grams of fiber and 3 grams of sugar.
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