Ready-to-eat cereals released during the pandemic meet demand for nostalgia, indulgence and healthier options.
Seven Sundays in November 2020 introduced grain-free ready-to-eat cereal formulated with cassava, upcycled sunflower protein, Medjool dates and coconut oil. The launch marked the Minneapolis-based muesli brand’s entry into the boxed cereal market.
Seven Sundays Grain Free Sunflower Cereal debuted at Whole Foods Market stores nationwide. Varieties include berry, cinnamon and cocoa. The company partnered with the maker of cold-pressed sunflower oil to source the leftover meal, which is rich in fiber and protein but is typically wasted or used as animal feed.
“We wanted to create something with a short ingredients list, only clean ingredients,” said Hannah Barnstable, founder of Seven Sundays. “The driving force was our original mission, to clean up the cereal aisle, and we felt we could have a real impact on traditional boxed cereal.”
SunflowerFamily USA in April 2020 unveiled a new Organic Sunflower Protein Crisps breakfast cereal. The high-protein plant-based cereal contains up to 14 grams of plant protein per serving, is soy free, grain free, dairy free, gluten free and allergen free.
The Organic Sunflower Protein Crisps contain six ingredients and are considered a good source of dietary fiber (5 grams) and naturally occurring minerals and folate. The sunflower-protein cereal is available in a cacao and a vanilla.
“Our customers were asking for an organic, plant-based cereal that was high in protein and free from dairy, gluten and soy, but it didn’t exist, so we decided to make one,” said Gary Bartl, owner of SunflowerFamily USA.
May
2024
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