KANSAS CITY — The Sugar Association on July 10 announced the launch of its redesigned web site, with the goal of making it a useful and engaging tool for consumers seeking facts and information about sugar.

“Our goal is to connect with consumers so that they understand sugar better and can feel more confident about consuming it in moderation,” said Courtney Gaine, Ph.D., Sugar Association president and chief executive officer. “There is so much more to sugar that people may not know about, and we hope the new web site brings to life sugar’s unique, multifunctional role in our diets.”

The new www.sugar.org contains information about the origin, types and uses of sugar as well as current consumption trends. The web site includes blog posts, downloadable educational materials and frequently asked questions (FAQs) aimed at families, educators, health professionals and the media.

“We are excited to provide information that consumers are seeking, such as facts about the science of sugar, its journey from farm to table and how most Americans enjoy it in their diet,” said Dr. Gaine. “The more knowledge we can share, the more people can feel confident in the role that sugar plays in a healthy, balanced and enjoyable diet. Our redesigned, innovative web site is one way we are showing our commitment to earn the trust of consumers as a resource for anyone who wants to learn more about sugar and its incredible history.”

The Sugar Association is the scientific voice of the U.S. sugar industry. It was founded in 1943.