Dining out, in

Healthy Choice Power BowlAs consumers crave restaurant quality dishes at home, products positioned as gourmet are filling grocery store shelves. One in four meal kits launched last year featured a “fresh” claim, appealing to the desire for a culinary experience.

“Bowl concepts are a strong food service trend that we are increasingly seeing in the supermarket,” Ms. Moreno Torres said. “Younger generations are willing to pay a higher price in exchange for better ingredients.”

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