PURCHASE, NY. — PepsiCo, Inc. is adding a new permanent flavor of Mtn Dew to its beverage portfolio for the first time in more than a decade.
New Mtn Dew Major Melon features a watermelon flavor and a bright pink hue. Each 20-oz bottle contains 270 calories, 73 grams of sugar and 91 mg of caffeine. The soft drink also is available in a Zero Sugar version, which contains no calories or sugars and 113 mg of caffeine.
“Watermelon is a truly transportive taste, evoking feelings of freedom and nostalgia,” said Nicole Portwood, vice president of marketing for Mtn Dew. “As a brand, Mtn Dew is always pushing the envelope to bring Dew Nation the next bold taste that they crave in a way only Dew can. We found watermelon to be the No. 1 choice of flavors tested amongst our fans, and Mtn Dew Major Melon is our answer for those who are looking for a refreshing charge to keep them invigorated all day long.”
Both Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar are available nationwide in 20-oz bottles, 2-liter bottles and 12-packs of 12-oz cans.
Mtn Dew Major Melon is the first permanent flavor introduction since Mtn Dew White Out in 2010.