JERICHO, NY. – 1-800-Flowers.com, Inc. has acquired Vital Choice Wild Seafood and Organics, Bellingham, Wash., a processor of seafood, shellfish, organic food, and supplements. Terms of the acquisition were not disclosed.
Products being added to 1-800-Flowers’ product assortment include frozen, canned, and smoked wild fish, shellfish, organic grass-fed beef, pasture-raised pork, organic soups, organic fruits, seasonings, oils and broths, fish-based pet treats, omega-3 and other supplements, plus seaweed and kelp-based items.
“’Better-for-you’ products are contributing to the strong momentum we’ve been seeing in our gourmet foods business over the past year, and Vital Choice is a natural fit with our existing brands to help drive continued growth in this category,” said Steve Lightman, group president of gourmet foods and gift baskets for 1-800-Flowers. “There is growing consumer interest in food that is healthy, natural, and convenient, with newer, younger customers especially drawn to these products. We look forward to offering our customers even more healthy eating options and driving strong top- and bottom-line performance for Vital Choice by leveraging our best-in-class e-commerce platform.”
1-800-Flowers.com is a provider of gifts. Food and beverage brands owned by the company include Cheryl’s Cookies, Harry & David, Shari’s Berries, FruitBouguets.com, Moose Munch, The Popcorn Factory, Wolferman’s Bakery, Stock Yards and Simply Chocolate.