Food Entrepreneur PHILADELPHIA — An organization dedicated to supporting early-stage entrepreneurs is set to showcase more than a dozen brands at Natural Products Expo East, taking place Sept. 20-23 at the Pennsylvania Convention Center in Philadelphia.

Startup CPG has partnered with Informa Markets’ New Hope Network, which produces the Natural Products Expos, to offer a discounted tabletop rate to first-time exhibitors from its community. Eighteen brands were selected by the Startup CPG team and were rated on product quality, branding, mission, community involvement and additional factors. Based on overwhelming interest, New Hope Network expanded the section to accommodate more brands.

“We are so excited for the first-ever Startup CPG dedicated section at Expo East,” said Daniel Scharff, founder of Startup CPG, and chief executive officer of Machu Picchu Energy. “It’s a great chance for show attendees to discover some of the most promising up-and-comers out there. These 18 innovative brands selected are exclusively one- to five-person companies and are all Expo East first-timers. Be sure to stop by the Innovation Experience and check them out.”

Brands exhibiting in the Startup CPG section at Expo East include:

Planet Bake, vegan, sugar-free, gluten-free packaged donuts

 Must Love, plant-based frosted animal crackers with no added sugar

Bundle x Joy, personalized pet nutrition products

Cocktail Kits 2 Go, travel-friendly adult beverage kits

hey freya, direct-to-consumer women’s health products

TiDBiTS Candy, low-sugar gummy candy formulated with prebiotic fiber and fruit juices

 Absurd Snacks, high-protein trail mixes that are free of the top nine food allergens

Joydays, low-glycemic chewy cookies

Treehouse Naturals, canned pecan milk

Hazelicious, hazelnut milk and spreads

Growee Foods, savory spreads formulated with vegetables, seeds and spices

Vitaminis, portable, functional juice shots for immune support and gut health

 Moment, beverages formulated with botanicals linked to mood support, stress reduction and enhanced focus

RINGA, canned hydration beverages featuring moringa oleifera and apple cider vinegar

Better Sour, globally inspired sour gummy candy

Halmi, light sparkling beverages inspired by traditional Korean flavors

 Undressed, savory, salad-inspired snack bars featuring grains, greens, almonds, vegetables and fruits

S’NOODS, crunchy gluten-free noodle snacks inspired by global cuisines. 

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