PRESTON, WASH. — Sparkling Ice, a Talking Rain Beverage Co., has partnered with Mars, Inc. to create Sparkling Ice Starburst.
The collaboration merges Sparkling Ice’s sparkling water product line with Starburst-inspired flavors in a zero-sugar format. The product is designed to replicate the “creamy, candy mouthfeel” and sensory experiences of eating a Starburst candy, according to the company.
“Sparkling Ice Starburst is a bold new sparkling water collaboration, designed to surprise and delight our loyal fans and attract a whole new legion of flavor-loving consumers to our zero-sugar beverages,” said Rich DePencier, chief growth officer at Talking Rain Beverage Co. “It’s just the beginning of a new chapter in the Sparkling Ice brand that our fans will love.”
Sparkling Ice Starburst is launching in cherry, orange, lemon and strawberry flavors. The beverage is now available in select retailers, with plans for Amazon availability in March and a national retail rollout during the spring.