KANSAS CITY — Manufacturers are turning their attention to beverage innovation and expanding their drink portfolios.
PepsiCo, Inc. brand Gatorade is adding a new line of unflavored water. Gatorade Water is marketed as a premium water option infused with electrolytes. The product is designed for active consumers seeking hydration solutions “not only in the heat of performance, but also throughout the day.” The water is now available in 1-liter and 700-ml varieties, packaged in 100% recycled plastic bottles, at nationwide retailers.
Gatorade Water marks the company’s latest introduction in the burgeoning sports beverage space and looks to build off the success of Gatorlyte, the brand’s lower sugar rehydration and recovery drink, which ranked ninth in Circana’s 2023 New Product Pacesetters.
“Today’s athletes are more wellness-minded than ever, and they expect Gatorade to meet all of their hydration needs, 24/7,” said Anuj Bhasin, chief brand officer at Gatorade. “Gatorade Water is an all-day hydration option for all active people, no matter who they are or how they move.”
Truly Grass Fed, a Tirlan dairy company, has launched its first beverage product. The brand’s Truly Gluten Free milk is formulated from oats, filtered water, sunflower seed oil and sea salt. Available in Original Oat Milk and Extra Creamy Oat Milk varieties, the clean label offerings join the company’s existing portfolio of premium butter and cheese products. Both oat milks are now available in select The Fresh Market stores, with national retail availability expected in the near future.
“Expanding upon the increased consumer enthusiasm in Truly Grass Fed’s naturally delicious butter and cheese, we are excited for shoppers to experience the brand in a new way,” said Jaclyn Crabbe, marketing director for Truly Grass Fed. “By growing Truly Grass Fed into a new retail category, we are able to reach new customers who are looking to include plant-based products in their diet, need non-dairy alternatives or just want to enjoy the delicious taste of our pure, creamy oat milk.”
