Snack cakes feature cherry Slurpee-flavored crème filling.

The program will cover 20,000 acres in the southeastern US.

Company is investing behind the brand as other parts of its business are challenged.

New owner still upbeat about acquisition.

As consumers snack more frequently, there will be additional opportunities for growth.

Some consumers have shown a willingness to trade convenience for the personal reward of customization.

Company is seeking to offer convenience at home or on the go.

Meltamors feature a melting chocolate or caramel center.

Manufacturers are tapping into customization.

Advertising and introduction to away-from-home markets contribute to growth.