ORLANDO, FLA. — O’dang, maker of premium hummus dressings, is introducing a brand refresh including new and reformulated products under a new company name: O’dang Foods. The updated moniker positions the company for a planned expansion beyond hummus dressings within the next few weeks, O’dang Foods said.
As part of its brand revitalization, O’dang Foods has reformulated its lineup of hummus dressings. The new recipes offer a “smoother, creamier dressing texture as well as an even bolder taste profile,” O’dang Foods said. Featuring a base of US-grown chickpeas, the plant-based dressings are gluten-free, egg-free, non-GMO and free of high-fructose corn syrup.
“We are thrilled to introduce refreshed O’dang branding, consisting of a fresh and lively new color palette and an aesthetic to match the unique and bold flavors of the O’dang brand,” said Jerry Bello, co-founder and managing partner of Keen Growth Capital, an investor in O’dang Foods. “We have spent time updating and perfecting the flavor offerings to bring the consumer a plant-based, low-calorie, good-for-you dressing collection like no other in the market.”
O’dang also has added two new varieties to its hummus dressings lineup: Classic Mediterranean, featuring garlic, tahini and extra virgin olive oil, and Balsamic Feta. All eight varieties — Garden Herb Ranch, Greek Tzatziki, Lemon Caesar, Roasted Red Pepper, Southwest Ranch and Honey Mustard, Classic Mediterranean and Balsamic Feta — contain 20 to 40 calories per serving.
“The addition of two new flavors to the O’dang dressing line comes at a perfect time as we re-stage the brand with impactful graphics and product improvements via enhanced flavor and texture,” said Eric Hintz, chief executive officer of O’dang Foods. “A delicious consumer experience and better-for-you attributes are key tenets of O’dang Foods, and our new Balsamic Feta and Classic Mediterranean varieties build on that mission.”
O’dang Foods dressings are available nationwide for a suggested retail price of $4.99 per 12-oz bottle at retailers including Big Y, Bristol Farms, Central Market, Fairway, The Fresh Market, Fresh Thyme, Gelson’s, Harris Teeter, Hy-Vee, Ingles, Jewel, King’s, Raley’s, Walmart and Weis.