WHITE PLAINS, NY. — Danone North America is catering to consumers’ heightened interest in immunity with the launch of Super Danimals, a new low-fat yogurt that claims to support the immune system.
Formulated with billions of live and active probiotics plus vitamins C and D, Super Danimals contains 80 calories and 9 grams of sugar per 4-oz cup. The Non-GMO Project verified yogurt is available in blueberry, cherry vanilla and strawberry flavors.
“As the industry leader in children’s yogurt, we’re always innovating to meet the needs of parents and their families,” said Pedro Silveira, president of yogurt at Danone North America. “We know probiotics better than anyone, putting us in the unique position to launch an immune system-supporting yogurt just for kids.”
Danone developed Super Danimals after a year of consumer research and product development, which revealed parents’ prioritization of products that support their children’s immune systems, the company said.
“Based on our research, we know children’s health is always on parents’ minds, and families are exploring new ways to help support their children’s immune systems with the snacks they buy,” said Kristie Leigh, RD, senior manager of scientific affairs for Danone North America. “By regularly adding Super Danimals to a balanced diet and healthy lifestyle, parents can feel good about helping support their children’s immune systems with a tasty snack their kids love.”
Super Danimals is available nationwide for a suggested retail price of $3.99 per six-pack of 4-oz cups.