KANSAS CITY — Immunity is in. Interest in products that boost health and wellness has skyrocketed amidst the coronavirus (COVID-19) pandemic, and beverage manufacturers are innovating to meet demand for immunity-boosting offerings.
PepsiCo, Inc. is debuting Propel Immune Support, an electrolyte water that contains 100% of the recommended daily value of Vitamin C and 30% zinc per 20-oz bottle. Containing zero grams of sugar and 5 calories, Propel Immune Support comes in orange raspberry and lemon blackberry flavors.
“Propel Immune Support offers those with active lifestyles a way to replace electrolytes lost in sweat while also supporting a healthy immune system with vitamin C and zinc — at a time when it’s needed most,” a PepsiCo spokesperson said.
Uncle Matt’s Organic is launching Ultimate Immune Orange Juice Beverage, made with organic orange juice, elderberry, 300% of the daily dose of vitamin C, 50% vitamin D and 25% zinc. Featuring antioxidants, B vitamins and citrus bio-flavonoids, the USDA certified organic beverage is non-GMO and Certified Glyphosate Residue Free by The Detox Project.
"Over the past six months, families have turned to what they associate with daily immune support: vitamin C-rich orange juice," said Susan McLean, vice president of marketing and innovation at Uncle Matt's Organic. "As a mom, I was looking for even more ways to naturally boost my family's immune health during this unprecedented time, and I kept circling back to these powerfully-proven ingredients: vitamin C, vitamin D and zinc. This trifecta of vitamins — together with the antioxidant elderberry — is the 'ultimate' in immunity support. We are really excited to be able to offer Uncle Matt's Organic Ultimate Immune directly from our family to yours.”
Remedy Organics is introducing Berry Immunity, a new plant-based protein beverage made with elderberry, echinacea, camu camu, lion’s mane mushroom, prebiotics, vitamin C and vitamin D. Each bottle provides 10 grams of protein.
“When creating Berry Immunity, I carefully selected a powerhouse of anti-viral ingredients that work synergistically to support the immune system,” said Cindy Kasindorf, founder of Remedy Organics. “Beyond superfoods berries, herbs and mushrooms, prebiotics were a key component for further immune support and gut health, as 70% of your immune system lives in your gut.”
Cloud Water Brands is releasing a new range of functional sparkling beverages called Cloud Water + Immunity. The drinks are formulated with 100% of the daily value of vitamin D and zinc and are sweetened with organic wildflower honey. The beverages contain 40 calories per 12-oz can and are kosher, gluten-free and non-GMO. Flavors include blood orange and coconut; grapefruit, mint and basil; and blackberry, lemon and rosemary.
“As consumers become more educated about immunity, they recognize that what they eat and drink can help protect their body and support their immune systems,” said Marc Siden, chief executive officer of Cloud Water Brands. “These times have given us an opportunity to think about what consumers are looking for and how we can help deliver that. As a brand we have been committed to innovating evidence-based functional products that support consumer’s minds and their bodies.”
New from Elegance Brands Inc., Sway Energy + Immunity is a zero-sugar energy beverage featuring 160 mg of green tea caffeine and 100% of the daily value of 5 vitamins. The drink comes in six flavors: lemon lime, mango, orange, passion fruit, strawberry and watermelon.