NEW YORK — Pretty Tea is debuting Pretty Tasty Collagen Tea, the company’s flagship line of ready-to-drink functional beverages.

The drinks are formulated using black tea extract, collagen peptide and juice concentrates, and sweetened with stevia, to support joint, skin and hair health. With flavor varieties like peach and raspberry, Pretty Tasty’s tea contains 45 calories and 9 grams of protein per 12-oz serving.

“I've been an avid consumer of collagen for years, and I always found the beauty benefits to be fantastic — but the experience of drinking collagen to be messy, gritty, often unpleasant and inconvenient,” said Scarlett Leung, chief brand officer and co-founder of Pretty Tasty. “Alongside a team of beverage industry veterans, I set out to formulate a new option that could be convenient, crisper and more refreshing, without the lingering aftertaste typical of other collagen teas.”

The product is now available online through Amazon and the company’s website, with further retail availability and new flavor options expected in the coming months. Pretty Tasty also plans to release a line of single-serve drink mix packets in February.  FBN