HUNT VALLEY, MD. — McCormick & Co. has partnered with Max Greb, a social media personality known online as Max The Meat Guy, to create three new Grill Mates spice blends.

The Grill Mates x Max The Meat Guy collaboration features spices designed to provide layered flavors for various grilled protein, vegetable and side dish applications. Flavors include Max’s All Purpose Seasoning, a salt, black pepper and garlic blend for burgers and steaks; Max’s Xtra Coarse Seasoning, a mixture of salt, black pepper, garlic, onion, mustard seed, coriander and dill seed recommended for salmon and chicken; and Max’s Chimichurri Seasoning, made with Sichuan pepper, oregano and crushed red pepper to deliver spicy flavor notes.

“Layering flavors and textures is a technique I've always used to take my backyard cooking to the next level,” Greb said. “We've developed three versatile blends that provide easy, next level flavor.”

The seasonings are available online through the company’s website and in retail stores nationwide, with a suggested retail price of $5.99 per blend.