CHICAGO — New from the Kraft Heinz Co. is Jell-O Simply Good, a line of pudding mixes and gelatins made with simple ingredients and no artificial flavors, dyes or preservatives. The launch follows similar product announcements, including the removal of artificial preservatives and synthetic colors from Kraft Macaroni & Cheese and the removal of high-fructose corn syrup from Capri Sun.
“Jell-O Simply Good was inspired by real kids who surprised us with their honest, unprompted feedback about artificial ingredients,” said Nicole Kulwicki, head of marketing for Jell-O. “Our goal with the new line is to provide a choice for parents and kids who are looking for products with simpler ingredients. What we’re most excited about is that we’re still delivering the delicious and fun, colorful flavors that have made Jell-O a part of families' memories for generations.”
Jell-O Simply Good gelatin mixes are flavored with fruit juice and are available in four varieties: strawberry, mixed berry, orange tangerine, and pineapple orange. The pudding mixes are available in vanilla bean, chocolate, banana and chocolate caramel varieties.The products are available nationwide at major retailer stores at a suggested retail price of $1.59.