Global flavors flourishing
The ever-changing multicultural demographics in the United States have led to evolving tastes and demand for more exotic flavor profiles. Millennials specifically tend to be adventurous and seek new flavors, spicy foods and sauces, Packaged Facts said. For example, the market for hot sauce skyrocketed from 2011 through 2016.
“Perhaps the most astounding trend during that time was the sudden rise of sriracha sauce,” Packaged Facts said.